Director/PDMR Shareholding
Summary by AI BETAClose X
27 November 2025
Next 15 Group plc
("Next 15" or "the Company")
NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
Next 15 Group plc (AIM:NFG), the tech and data-driven growth consultancy, today announces the following awards have been made under the Company’s Long-Term Incentive Plan (“LTIP”).
Grant of performance share awards
The Directors detailed below received performance share awards (“Awards”) over Ordinary Shares pursuant to the terms of the LTIP:
PDMR |
Plan |
No. of Ordinary Shares subject to Award |
Sam Knights |
Next 15 Group plc Long-Term Incentive Plan. |
285,714 |
Mickey Kalifa |
Next 15 Group plc Long-Term Incentive Plan. |
248,447 |
The reference share price used to determine the number of Ordinary Shares subject to an Award was struck by reference to the average share price in the five trading days from the date of appointment of Sam Knights as CEO (26 June 2025), of 241.5 pence. This represented the date on which the Award would have been made had the Company not been restricted from share dealings related to directors.
The above Awards will vest after a three-year performance period, subject to satisfaction of performance conditions and continued employment and will then be subject to a further two-year hold period. The performance targets are as follows:
- 50% of the Award dependent on the Group’s relative TSR against the FTSE small cap index excluding investment trusts for the period from the date Sam Knights was appointed as CEO (26 June 2025) to 31 January 2028;
- 35% of the Award dependent on the Group’s average annual organic net revenue growth over the three financial years ending 31 January 2028; and
- 15% of the Award dependent on the Group’s adjusted diluted EPS for the financial year ended 31 January 2028.
Further information on the target ranges will be set out in the Directors’ Remuneration Report for the year ended 31 January 2026.
Buy-out award
In addition, the Remuneration Committee has approved the issue of a buy-out award to Sam Knights. This replaces the long-term incentive awards that Sam held with the Company’s subsidiary, Shopper Media Group (“SMG”), which were forfeited when he stepped down as CEO of SMG to become CEO of Next 15. The buy-out award is as set out below and will vest on 25 June 2028 (three years after his appointment as CEO of Next 15), subject to his continued employment with Next 15.
PDMR |
Plan |
No. of Ordinary Shares subject to Award |
Sam Knights |
Next 15 Group plc Long-Term Incentive Plan. |
155,879 |
Enquiries
For further information, please contact: |
|
|
Next 15 Group plc via MHP |
|
|
Mark Sanford, Company Secretary |
||
Deutsche Numis (Nomad & Joint Broker) |
+44 (0)20 7260 1000 |
|
Mark Lander Hugo Rubinstein |
||
Berenberg (Joint Broker) |
+44 (0)20 3207 7800 |
|
Ben Wright Mark Whitmore |
||
MHP Oliver Hughes Eleni Menikou Veronica Farah
|
+44 (0)7885 224 532 / +44 (0)7701 308 818 |
The notification set out below is provided in accordance with the requirements of the UK Market Abuse Regulation.
1. |
Details of PDMR / person closely associated with them ("PCA") |
|
a) |
Name |
Sam Knights |
2. Reason for the notification |
||
a) |
Position/ status |
Chief Executive Officer |
b) |
Initial notification / amendment |
Initial notification |
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
a) |
Name |
Next 15 Group plc |
b) |
LEI: |
213800BK9MBUZUUPMZ63 |
4 |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where the transactions have been conducted. |
|
a) |
Description of the financial instrument |
Ordinary Shares of 2.5p ISIN: GB0030026057 |
b) |
Nature of the transaction |
Grant of share awards over Ordinary Shares under the Next 15 Group plc Long-Term Incentive Plan |
c) |
Price(s) and volume(s) |
Price(s) Volume(s) £nil 285,714
|
d) |
Aggregated information Aggregated volume Price |
Single transaction - Grant of performance share award over 285,714 Ordinary Shares at nil cost.
|
e) |
Date of the transaction |
27 November 2025 |
f) |
Place of the transaction |
Outside a trading venue. |
1. |
Details of PDMR / person closely associated with them ("PCA") |
|
a) |
Name |
Sam Knights |
2. Reason for the notification |
||
a) |
Position/ status |
Chief Executive Officer |
b) |
Initial notification / amendment |
Initial notification |
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
a) |
Name |
Next 15 Group plc |
b) |
LEI: |
213800BK9MBUZUUPMZ63 |
4 |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where the transactions have been conducted. |
|
a) |
Description of the financial instrument |
Ordinary Shares of 2.5p ISIN: GB0030026057 |
b) |
Nature of the transaction |
Grant of share awards over Ordinary Shares under the Next 15 Group plc Long-Term Incentive Plan |
c) |
Price(s) and volume(s) |
Price(s) Volume(s) £nil 155,879
|
d) |
Aggregated information Aggregated volume Price |
Single transaction - Grant of buy-out award over 155,879 Ordinary Shares at nil cost.
|
e) |
Date of the transaction |
27 November 2025 |
f) |
Place of the transaction |
Outside a trading venue. |
1. |
Details of PDMR / person closely associated with them ("PCA") |
|
a) |
Name |
Mickey Kalifa |
2. Reason for the notification |
||
a) |
Position/ status |
Chief Financial Officer |
b) |
Initial notification / amendment |
Initial notification |
3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
a) |
Name |
Next 15 Group plc |
b) |
LEI: |
213800BK9MBUZUUPMZ63 |
4 |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where the transactions have been conducted. |
|
a) |
Description of the financial instrument |
Ordinary Shares of 2.5p ISIN: GB0030026057 |
b) |
Nature of the transaction |
Grant of share awards over Ordinary Shares under the Next 15 Group plc Long-Term Incentive Plan |
c) |
Price(s) and volume(s) |
Price(s) Volume(s) £nil 248,447
|
d) |
Aggregated information Aggregated volume Price |
Single transaction - Grant of performance share award over 248,447Ordinary Shares at nil cost.
|
e) |
Date of the transaction |
27 November 2025 |
f) |
Place of the transaction |
Outside a trading venue. |
View source version on businesswire.com: https://www.businesswire.com/news/home/20251127663991/en/
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