Information  X 
Enter a valid email address

Taylor Nelson Sofres (TNS)

  Print      Mail a friend       Annual reports

Friday 08 December, 2000

Taylor Nelson Sofres

Expands presence in China

Taylor Nelson Sofres PLC
8 December 2000


              Taylor Nelson Sofres expands its presence in China

Taylor Nelson Sofres, a world leader in market information, announces that it
has reached agreement to acquire a 46 per cent shareholding in Central Viewer
Survey & Consulting Centre (CVSC), a leading provider of market information in
China. This move extends the collaboration between the two businesses. For the
past four years, they have been operating a joint venture, CVSC-Sofres-Media
(CSM), which is the leading television audience measurement service in China.

Established in 1994, CVSC is a subsidiary of China International TV
Corporation, the principal national broadcaster in the People's Republic of
China. CVSC also runs household consumer panels in fifteen Chinese cities and
for two years has been co-operating with Taylor Nelson Sofres to sell this
service internationally. CVSC conducts a wide range of customised research
projects, including media and newspaper readership studies. In addition, it
measures advertising expenditure on television and in the press in more than
200 cities, using Taylor Nelson Sofres software for its analysis. Its clients
for this service include all the Chinese TV stations and most of the print
media, as well as Japanese advertising agencies.

CVSC employs over 250 full time staff and had turnover in year ended 31
December 1999 of RMB110.2m (£13.8). Net assets were RMB44.3m (£5.5m), as shown
in a valuation report dated 29 August 2000. Completion is dependent upon
formal approval by the Chinese authorities, which is expected within the next
few months.

Commenting on the joint venture, Tony Cowling, Chairman, said: 'This move
increases our already well established presence in the fast growing Chinese
research market. CVSC has national coverage and an excellent reputation,
making it the ideal partner for developing further our activities in this
exciting market. We know the company well through CSM, which has been a very
successful joint venture and this is a significant step in the development of
our business in Asia. It comes at a time when we are extending our consumer
panel activities into three more territories and will allow us to produce
pan-Asian consumer panel data for our multi-national clients.'

(1) including CSM



For further information, please contact:

Tony Cowling, Executive Chairman                    +44 (0)1372 803 403

Janis Parks, Investor Relations Manager               +44 (0)20 8967 1584

Margaret George, Citigate Dewe Rogerson               +44 (0)20 7638 9571

Email to: Janis.Parks@tnsofres.com





Note to editors

Existing joint venture

CVSC-Sofres-Media (CSM) City panels provide overnight television audience
measurement ratings from 300 households in each of Beijing, Guangzhou and
Shanghai. A further four cities are to be added by the end of 2001. The
national PeopleMeter television audience measurement panel reports on
approximately 2,000 Chinese households on a weekly basis providing, for the
first time, truly national insights into the viewing patterns and preferences
of one-fifth of the world's population. CSM also continues to operate its
weekly diary services covering 63 cities and nine provinces. CSM, which
employs over 400 full time staff, has been awarded the status of a 'High
Technology' company by the Chinese Government.

Taylor Nelson Sofres

Through its international network in more than 45 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations. It is ranked as the fourth largest market
information group in the world. Further information on Taylor Nelson Sofres is
available from the corporate website: www.tnsofres.com.

The group operates household consumer panels in Korea, Taiwan and Thailand and
is launching services in Malaysia, the Philippines and Hong Kong, as well as
operating in collaboration with CVSC in China.