Event Marketing Project

Ten Alps Communications PLC 06 January 2004 For Immediate Release 6th January 2004 Ten Alps Communications plc: Event Marketing Project Expansion of Successful Brightening Up London Event Overseas Ten Alps Communications PLC ('Ten Alps'), the diversified media group, announces that following the success of its 'Brightening Up London' event during December, the project is being expanded to include other countries in December 2004. Brightening Up London consisted of huge images being projected onto Buckingham Palace and nine other of the capital's most famous buildings each evening throughout December 2003, including Wellington Arch at Hyde Park Corner, from 3 December until New Year's Eve. The images, many designed by celebrities such as Kylie Minogue, David Bailey, Naomi Campbell and Damien Hurst, were featured prominently on the front pages of a number of national newspapers. The London event was fully sponsored by mobile phone company Orange and was conceived by Bob Geldof, a non-executive director of Ten Alps. On several evenings the Mall had to be closed as thousands of people watched as Buckingham Palace itself was lit up with a huge Union Jack and snowflakes, amongst other striking images. Ten Alps is currently in discussions with cities in Europe, including Ireland and Russia, as well as other UK cities for a proposed major expansion of the event concept next December. Said event creator Bob Geldof, a non-executive director of Ten Alps: 'We have had considerable interest in developing the project for the new year. The signs are good that many other cities will be interested in this type of event.' Ten Alps derives its revenues from three areas: TV production, radio production and advertising and event marketing, latterly, to promote a brand or product concept. In 2003, live events, which often involves TV, were created and marketed for MSN, Sony, EMI, Corus, Orange, O2, RMC and NCR. These included roadshows, conferences and product launches. . ENDS Further Details: www.tenalps.com Tim Spencer Managing Director-Ten Alps Events 020 7089 3686 Peter Binns Binns & Co. PR Ltd peter.binns@binnspr.co.uk 0207 786 9600 This information is provided by RNS The company news service from the London Stock Exchange
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