Notifictaion of Interests

YouGov PLC
22 October 2007


22 October 2007
 

                TR-1: Notifications of Major Interests in Shares

 

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

YouGov PLC

 

2. Reason for the notification
(please place an X inside the appropriate bracket/s):

 

An acquisition or disposal of voting rights: ( X )

 

An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )

 

An event changing the breakdown of voting rights: ( )

 

Other (please specify) : ( )

 

 

3. Full name of person(s) subject to notification obligation:

Fidelity International Limited (FIL)

 

4. Full name of shareholder(s) (if different from 3) :

.................

 

5. Date of transaction (and date on which the threshold is crossed or reached if
different):

October 17, 2007

 

6. Date on which issuer notified:

October 19, 2007

 

7. Threshold(s) that is/are crossed or reached:

10%


 

8. Notified Details:


A: Voting rights attached to shares

 
8: Notified Details                                                            
A: Voting rights attached to shares                                            
                                                                               
                                                                               
Class/type of  Situation previous Resulting situation after the triggering     
shares         to the triggering  transaction                                  
               transaction    
                                                 
If possible    Number   Number of Number of  Number of voting  Percentage of    
use ISIN code  of       voting    shares     rights            voting rights    
               shares   rights                                                 
                                  Direct    Direct   Indirect   Direct  Indirect
                                                                               
ISIN                                                                                                             
GB00B0771P53  8,712,540 8,712,540                    10,002,840          10.79%                             

 
 

B: Financial Instruments

Resulting situation after the triggering transaction

 
Type of     Expiration date  Exercise/conversion  No. of voting rights % of voting     
financial                    period/date          that may be acquired rights          
instrument                                        (if the instrument                   
                                                  exercised/                           
                                                  converted)                           
                                                                                      
                                                                                      

 

Total (A+B)
Number of voting     % of voting rights 
rights                                  
                                        
                                       
10,002,840              10.79%

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

                                        Shares       Nominee       Management 
                                          held                      Company  
 
                                       236,700   Bank of New York   FPM         
                                                 Brussels                     
Fidelity International Limited                                             
(FIL) is the parent holding company    5,793,070 Brown Bros         FIL         
for various direct and indirect                  Harrimn Ltd Lux              
subsidiaries, including Fidelity                                           
Fund Management Limited (FFML),        229,500   Brown Bros         FIJ         
Fidelity Investment Services Ltd                 Harrimn and Co               
(FISL), Fidelity Gestion (FIGEST),                                         
Fidelity Investments Advisory          1,177,970 JP Morgan,         FIL         
(Korea)Limited (FIAKL), Fidelity                 Bournemouth                  
Investments Mangement (Hong Kong)                                          
Limited (FIMHK), Fidelity Pension      2,057,200 JP Morgan,         FISL        
Management(FPM), Fidelity                        Bournemouth                  
Investments Japan (FIJ) and                                                
Fidelity Investments International     66,600    JP Morgan,         FPM         
(FII), investment managers for                   Bournemouth                  
various non-US investment companies                                         
and institutional clients.             338,900   Northern Trust     FPM         
                                                 London                       
                                                                           
                                       102,900   State STR BK and   FPM         
                                                 TR Co LNDN                   
                                                                           
                                                                        
                                                                           

 

Proxy Voting:


10. Name of proxy holder:

Fidelity International Limited (FIL)

 

11. Number of voting rights proxy holder will cease to hold:

1,290,300

 

12. Date on which proxy holder will cease to hold voting rights:

17 October 2007

 

13. Additional information:



 

14. Contact name:

David Merryweather

 

15. Contact telephone number:

[e-mail]

 

For notes on how to complete form TR-1 please see the FSA website.



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