Notification of Interests

YouGov PLC
22 October 2007


22 October 2007 

                TR-1: Notifications of Major Interests in Shares
                                        
                                        

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

YouGov PLC

 

2. Reason for the notification

(please place an X inside the appropriate bracket/s):

 

An acquisition or disposal of voting rights: ( X )

 

An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )

 

An event changing the breakdown of voting rights: ( )

 

Other (please specify) : ( )

 

 

3. Full name of person(s) subject to notification obligation:

ReachCapital Management, LLC

 

4. Full name of shareholder(s) (if different from 3) :

.................

 

5. Date of transaction (and date on which the threshold is crossed or reached if
different):

October 17, 2007

 

6. Date on which issuer notified:

October 19, 2007

 

7. Threshold(s) that is/are crossed or reached:

3% ownership threshold

 

 

8. Notified Details:

 

A: Voting rights attached to shares

 
Class/type of shares        Situation previous to the triggering      
if possible use ISIN                     transaction                  
CODE                                                                  
                       Number of shares       Number of voting rights 
                                                                      
                                                                      
Ordinary                   3,595,563                3,595,563

 

 
                             Resulting situation after the triggering transaction      
Class/type of shares   Number of shares   Number of voting rights    % of voting rights
if possible use ISIN                                                                 
CODE                                                                                 
                                            Direct        Indirect   Direct  Indirect
                                                                                     
                                                                                     
Ordinary                    1,920,313        2.07%                    2.07%          

 

B: Financial Instruments

Resulting situation after the triggering transaction

 
Type of     Expiration date  Exercise/conversion No. of voting rights % of voting     
financial                    period/date         that may be acquired rights          
instrument                                       (if the instrument                   
                                                 exercised/                           
                                                 converted)                           
                                                                                      
                                                                                      

 

Total (A+B)
Number of voting     % of voting rights 
rights                                  
                                        
                                        
   1,920,313               2.07%

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

.................

 

Proxy Voting:

 

10. Name of proxy holder:

ReachCapital Management, LLC

 

11. Number of voting rights proxy holder will cease to hold:

.................

 

12. Date on which proxy holder will cease to hold voting rights:

.................

 

13. Additional information:

Major shareholder reporting

 

14. Contact name:

Steven Mecca

 

15. Contact telephone number:

...914-899-3665

 

For notes on how to complete form TR-1 please see the FSA website.



                      This information is provided by RNS
            The company news service from the London Stock Exchange