Issue of Equity

YouGov PLC
01 November 2005

YouGov plc

1 November 2005



                           YouGov plc ('the Company')


The Company announces that, on 27 October 2005, it approved the issue and
allotment of 17,100 new ordinary shares in the Company following an exercise of
share options under the Company's Approved Share Option Scheme by an employee at
an exercise price of 90 pence per share.



These shares will rank pari passu with all existing ordinary shares. Application
has been made for admission of the new ordinary shares to trading on AIM and
dealings are expected to commence on 4 November 2005.



The ordinary shares referred to above are ordinary shares of 1 pence per share.
The number of ordinary shares in issue following admission of these shares is
13,355,307.



Enquiries:

Katherine Lee, Chief Financial Officer
YouGov plc                                            Tel: [phone]

Stuart Fisken
Noble & Company Limited                               Tel: [phone]


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