Issue of Equity

YouGov PLC
20 January 2006


For immediate release                                           20 January 2006

                              YouGov plc ('the Company')

The Company announces that, on 19 January 2006, it approved the issue and
allotment of 14,250 new ordinary shares in the Company following an exercise of
share options under the Company's Approved Share Option Scheme by an employee at
an exercise price of 90 pence per share.

These shares will rank pari passu with all existing ordinary shares. Application
has been made for admission of the new ordinary shares to trading on AIM and
dealings are expected to commence on 25 January 2006.

The ordinary shares referred to above are ordinary shares of 1 pence per share. 
The number of ordinary shares in issue following admission of these shares is
13,369,557.

Enquiries:

Katherine Lee, Chief Financial Officer, YouGov plc           Tel: [phone]

Kathleen McLeay, Noble & Company Limited                     Tel: [phone]




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