Issue of Equity

YouGov PLC
18 April 2007


YouGov plc
18 April 2007

                           YouGov plc ('the Company')

The Company announces that, on 16 April 2007, it approved the issue and
allotment of 7,875 new ordinary shares in the Company following an exercise of
share options under the Company's Approved Share Option Scheme by an employee at
an exercise price of 18 pence per share.

These shares will rank pari passu with all existing ordinary shares. Application
has been made for admission of the new ordinary shares to trading on the
Alternative Investment Market of the London Stock Exchange and dealings are
expected to commence on 24 April 2007.

The ordinary shares referred to above are ordinary shares of 0.2 pence per
share. The number of ordinary shares in issue following admission is 67,422,570.

Enquiries:

Katherine Lee, Chief Financial Officer
YouGov plc Tel: [phone]

Nick Westlake
Numis Securities Tel: [phone]



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