Holding(s) in Company

YouGov PLC
06 September 2007

6 September 2007

                                   YouGov plc
                              Holdings in Company
 


For filings with the FSA include the    
annex                                   
                                        
For filings with issuer exclude the     
annex                                   

 
TR-1: Notifications of Major Interests in Shares                             

 
                                                          Yougov plc           
                                                                               
1. Identity of the issuer or the underlying                                    
issuer of existing shares to which voting                                      
rights are attached:                                                           
                                                                               
                                                                               
2. Reason for notification (yes/no)                                            
                                                                               
                                                                               
An acquisition or disposal of voting rights                             Yes    
                                                                               
                                                                               
An acquisition or disposal of financial instruments which may result           
in the acquisition of shares already issued to which voting rights             
are attached                                                                   
                                                                               
                                                                               
An event changing the breakdown of voting rights                               
                                                                               
                                                                               
Other (please specify):                                                        
                                                                               
                                                                               
3. Full name of person(s) subject to             Baillie Gifford & Co          
notification obligation:                                                       
                                                                                                                    
                                                                               
4. Full name of shareholder(s) (if                                             
different from 3):      
                                                       
5. Date of transaction (and date on                    03-Sep-07               
which the threshold is crossed or                                              
reached if different):                                                         
                                                                     
                                                                               
6. Date on which issuer notified:                      05-Sep-07                          
                                                                           
                                                                               
7. Threshold(s) that is/are crossed or                   5%                        
reached:                                                                     

 

8: Notified Details                                                                  
A: Voting rights attached to shares                                                  
                                                                                     
                                                                                     
Class/type of   Situation previous  Resulting situation after the triggering           
shares          to the triggering   transaction                                        
                transaction                                                            
If possible     Number of  Number of  Number of   Number of voting     Percentage of voting 
use ISIN code   shares     voting     shares      rights               rights               
                           rights                                                       
                                                                                     
Ordinary                                          Direct   Indirect    Direct     Indirect  
Share                                                      3,495,500              5.23      
GB001B1VQ6H25                                                                                  
                                                                                   
                                                                        

 
B: Financial Instruments                                                        
                                                                                
                                                                                
Resulting situation after the triggering transaction                            
                                                                                
                                                                                
Type of         Expiration date Exercise/       No. of voting    Percentage of  
financial                       conversion      rights that may  voting rights  
instrument                      period/date     be acquired (if                 
                                                the instrument                  
                                                exercised/                      
                                                converted)                      
N/A                                                                             
                                                                                
                                                                                
 
Total (A+B)                                                                  
                                                                             
                                                                             
Number of voting rights                Percentage of voting rights           
3,495,500                              5.23                                  

 
 
9. Chain of controlled undertakings through which the voting rights and /or  
the financial instruments are effectively held, if applicable:               
In the narrative below, the figures in ( ) indicate the amount of voting     
rights and the percentage held by each controlled undertaking where relevant.
                                                                             
Baillie Gifford & Co, a discretionary investment manager, is the parent      
undertaking of an investment management group.                               
                                                                             
Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas      
Limited (1152500; 1.7%) is also a discretionary investment manager.          
                                                                             
Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary      
undertaking Baillie Gifford & Co Limited (2343000; 3.5%) is an OEIC          
Authorised Corporate Director and Unit Trust Manager which has delegated its 
discretionary investment management role to Baillie Gifford & Co.            
                                                                             
                                                                                                                    

 
Proxy Voting:                                                                
                                                                             
                                                                             
10. Name of proxy holder:              N/A                                   
                                                                             
                                                                             
11. Number of voting rights proxy                                            
holder will cease to hold:                                                   
                                                                             
                                                                             
12. Date on which proxy holder will                                          
cease to hold voting rights:                                                 
                                                                             
                                                                             

 
13. Additional information:                                                  
                                                                             
                                                                             
14 Contact name:                       Myra McIntyre                         
                                                                             
                                       Scott Russell 
                        
15. Contact telephone number:          0131 275 2154                         
                                                                             
                                       0131 275 2106                         

 

For notes on how to complete form TR-1 please see the FSA website.



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