Director/PDMR Shareholding

YouGov PLC
19 April 2007



                     YouGov plc ('YouGov' or 'the Company')

                            Director's Share Dealing

The Company was informed on 19 April 2007 that Panos Manolopoulos, YouGov plc
Managing Director, had on that day sold a total of 500,000 Ordinary Shares of
0.2p each at 180p.

Following this sale of shares, Panos Manolopoulos owns 66,910 Ordinary Shares,
representing 0.1% of the Company's current issued share capital.

Enquiries:

Katherine Lee, Chief Financial Officer
YouGov plc                                             Tel: [phone]

Jag Mundi
Numis Securities Limited                               Tel: [phone]




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