Acquisitions

WPP GROUP PLC
16 August 1999


   WPP acquires global television analysis software group
                              
           Strengthens position in media research
                              
WPP  Group  plc  ('WPP') announces on behalf of  its  global
media research network Kantar Media Research ('KMR') that it
has   agreed   to  acquire  the  business  of  Steve   Perry
Consultants  and  the  entire issued  share  capital  of  SP
Consultants Inc, the UK and US-based group which supplies TV
analysis software systems ('SPC').

The  software interests of KMR and SPC will be  combined  to
form  a new division branded as KMR/SPC Software which  will
provide  a  broader range  of products in terms of  software
writing,  client  service  and technical  support.  Products
offered  by the new division and currently used in  over  45
markets   worldwide  include  KMRs  SuperMidas  TV  airtime
planning program and SPCs X-pert and ViewerGraphics,  which
enable media agencies to target their investment effectively
and  broadcasters to maximise their return on  inventory  in
television airtime.

The new division will concentrate on further enhancement  of
TV  planning systems as well as developing a complete  range
of   software   across   all  media  (including   multimedia
evaluation tools).  It will also enable greater focus to  be
given  to  international software development alongside  the
global  expansion  of  the  Target  Group  Index  and  other
research services within KMR.

SPC had net assets of £920,000 at 31 March 1999.

KMR represents the global media research interests of
Kantar, the parent company for WPPs information and
consultancy interests.

This  investment continues WPPs strategy of developing  its
information  and consulting businesses through a combination
of acquisition and rapid organic growth.

Contact:

Feona McEwan at WPP London 44 171 408 2204
Richard Silman at KMR London  44 181 566 5000