Acquisition Agreement

WPP GROUP PLC
28 July 1999


      WPP ('WPP')ACQUIRES POLISH MARKET RESEARCH AGENCY
                              
           Strengthens Position in Media Research

WPP  Group  plc  ('WPP') announces that  it  has  agreed  to
acquire  47%  of  SMG/KRC  Poland  Media  Sp.z.o.o  ('SMG'),
Polands  leading market research agency, and  entered  into
options  to  acquire the remaining 53%,  on  behalf  of  its
global   media  research  network,  Kantar  Media   Research
('KMR').

Clients of SMG include Coca-Cola, Colgate, Danone, Johnson &
Johnson,  Nestle and Unilever, as well as government  bodies
and advertising agencies in Poland.

SMG  had  revenues of PLZ 32,200,000 for the year  ended  31
December  1998  and  net assets of PLZ 7,716,000  as  at  31
December 1998 at the same date.

This  investment continues WPPs strategy of developing  its
information and consulting businesses (collectively known as
the  Kantar Group)  through a combination of organic  growth
and growth by acquisition.

Within  Kantar, which is the parent company that  represents
WPPs information and consultancy interests worldwide,   KMR
represents the Groups global media research interests.

The  acquisition  will strengthen the presence  of  the  KMR
network in a fast growing and increasingly important  market
for  advertising and media research in Central  and  Eastern
Europe.   The acquisition is subject to regulatory  approval
in Poland.


Contact:
Feona McEwan at WPP London      44 171 408 2204
Richard Silman at KMR London    44 181 566 5000