Acquisition

WPP Group PLC
06 July 2004


FOR IMMEDIATE RELEASE                                           6 July 2004



                             WPP GROUP PLC ("WPP")       

                     Millward Brown Acquires MaPS in the US



WPP announces that its wholly owned operating company, Millward Brown, the
global market research network, has acquired Marketing and Planning Systems 
("MaPS"), a leading strategic research consulting firm based in Boston,
Massachusetts, US.


Founded in 1994, and employing 67 people, MaPS' clients include American
Express, IBM and The Coca-Cola Company.


MaPS had revenues of $27 million for the year 2003 and net assets of $2.1
million as at the date of acquisition.


This investment continues WPP's strategy of developing more measurable marketing
services and providing clients with still further quantitative aids to
decision-making.



For further information, please contact:


Feona McEwan, WPP
T:  [phone]
www.wpp.com









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