Acquisition

WPP Group PLC 11 December 2001 FOR IMMEDIATE RELEASE 11 December 2001 WPP GROUP ('WPP') WPP's Red Cell acquires advertising agency Berlin Cameron & Partners in the United States WPP announces that its wholly-owned operating company, Red Cell, has acquired 100% of the equity of Berlin Cameron & Partners, LLC ('Berlin Cameron'), the US-based creative advertising agency. Established in 1997 and based in New York City, Berlin Cameron has a strong creative reputation. It employs 40 people and services blue-chip clients such as Coca-Cola, National Basketball Association, New York Life Insurance, Ralston Purina and Reebok. The agency will continue to operate as a distinct unit within Red Cell's global network. Berlin Cameron had revenues of approximately $20 million for the year 2000 and net assets of $1.5 million as at 31 December 2000. The acquisition of Berlin Cameron strengthens Red Cell's US presence and reinforces the creative capability of the network. This continues WPP's strategy of establishing a leadership position in important sectors and geographical regions. For further information, contact: Feona McEwan at WPP Tel: (020) 7408 2204 www.wpp.com www.redcellnetwork.com

Companies

WPP (WPP)
UK 100

Latest directors dealings