Acquisition

WPP Group PLC
25 September 2000


                          WPP GROUP ('WPP')

      WPP acquires interactive agency Coolfire in the United States


WPP announces that its wholly-owned operating company, J Walter Thompson
Company ('JWT') has acquired 100% of the equity of Coolfire Interactive,
Inc., ('Coolfire'), a US-based interactive agency providing internet 
services to the Ford Motor Company.

Based in New York City, Coolfire specialises in facilitating web-based 
business communications between client organisations and their dealers,
franchisees and employees.  It will continue to operate as a distinct
unit within JWT, working especially closely with the agency's Detroit
and New York offices.

Coolfire had revenues of $3.9 million for 1999 and net assets of
$1 million as at 31 December 1999.

The acquisition of Coolfire strengthens JWT's comprehensive marketing
services resources and talent to one of its - and WPP Group's -
principal clients in business-related new media.


For further information, contact:

Feona  McEwan at WPP
Tel: [phone]
www.wpp.com
www.jwtworld.com