Acquisition

WPP GROUP PLC
13 August 1999


        WPP to acquire IntelliQuest Information Group, Inc

       Strengthens position in hi-tech and Internet research

WPP  Group plc announces that it has agreed to acquire, on behalf
of  its  wholly-owned subsidiary Millward Brown (a member of  The
Kantar  Group,  its  information and  consultancy  division), the
entire  issued  share capital of IntelliQuest Information  Group,
Inc, a leading US provider of information services for technology
companies.  Following  the transaction, IntelliQuest  will  join
Millward  Brown,   wordwide  leaders in advertising  and   brand
research. IntelliQuest, which is listed on Nasdaq, will also work
closely with other Kantar companies.

Texas-based  IntelliQuest, which employs  more than  200  people,
provides global research products and services  to  many  of  the
world's most successful hi-tech companies. Its innovative methods
and  proprietary technologies have established a reputation  that
has  attracted  a  blue-chip client list. These include  Internet
companies,  consulting  companies,  technology-based   solutions
providers, telecoms companies, consumer electronics and  software
companies.  IntelliQuest had revenues of $26.4  million  for  the
year ended 31 December 1998 and net assets of $40.1 million at 31
March 1999.

Headquartered in  Austin, Texas and with  satellite  offices  in
Atlanta,  Redwood  City and London, IntelliQuest comprises three
businesses:  marketing research services;  Zona  Research  which
provides  in-depth analysis and assessment of the Internet  and
intranet  markets; and the recently-divested IQ2.net (to  which
Millward  Brown has exclusive access) which provides information
and  services that enable companies to undertake highly targetted
marketing on the Internet.

IntelliQuest chief executive Brian Sharples commented:  'We  are
extremely excited at the opportunity to work with Millward Brown
and with other Kantar companies as it provides IntelliQuest with 
a worldwide infrastructure and expanded client base to pursue our
Internet strategy.  This merger will significantly increase our
ability to  serve multinational clients and to expand our panels
outside the US. '

Bob Meyers, Millward  Brown's  group  chief  executive,  said,
'IntelliQuest presents Millward Brown, Kantar  and  WPP  with  an
opportunity to  develop  their  hi-tech  and Internet   research
capabilities not only in the US but globally. We look forward  to
working  with  the IntelliQuest management team in developing our
joint strategy and capability.'


IntelliQuest brings valuable resource, knowledge and capability
to Millward Brown and  further strengthens  its position in this
dynamic  fast-growing  sector,  while  Millward  Brown  provides
IntelliQuest with vital global reach.

The acquisition marks continued strengthening of WPP's
information and consultancy activities through the operations
of its Kantar businesses.



For further information, contact:

Feona McEwan, WPP, London                  + 44 171 408 2204
Bob Meyers, Millward Brown, Chicago        + [phone]
David Jenkins, The Kantar Group, London    + 44 171 656 5599
www.wpp.com
www.intelliquest.com
www.millwardbrown.com