Acquisition

WWP GROUP PLC
17 August 1999



   WPP Group's OgilvyOne Worldwide Acquires DataSearch
                            
OgilvyOne Worldwide, the global one-to-one communications
network  of  WPP Group plc today announced  that  it  has
acquired  100  percent of DataSearch, a  consulting  firm
specialising  in database marketing project  development,
data  treatment, data audit and merge/purge.  Key clients
of  DataSearch include American Express, Reader's Digest,
Ediatora Abril, TV Skyshop Ltd, and Boehringer Ingelheim.
Its  staff of 22 consultants will join the OgilvyOne  Sao
Paulo office.

DataSearch  had revenues of R$1.8 million  for  the  year
ended 31 December 1998 and net assets of R$20,000 at that
date.

Antonio  Carlos  Q. Carletto, founder of  DataSearch  and
Ogilvy  veteran,  said: 'Ogilvy was the first  agency  to
establish  a  direct marketing operation  in  Brazil.   I
should  know, I was there, 15 years ago.'  He added,  'We
know  the  brand heritage of Ogilvy, and we  share  their
mission  of delivering 360 Degree Brands for our clients.
The best way to fulfill that promise is to work together;
to  integrate  our  practice of database  marketing  with
Ogilvy's  advertising,  direct and interactive  marketing
operations.'

Reimer  Thedens,  Chairman of OgilvyOne Worldwide,  said:
'This  isn't just an acquisition, it's an alliance.   The
marriage  of  strong database expertise to  our  existing
interactive  and creative talent in Brazil  reflects  our
global  business model, to provide the most comprehensive
one-to-one   marketing  skills  set   to   our   clients,
everywhere in the world.'

OgilvyOne    Worldwide   is   the   leading    one-to-one
communications network in the world with 69 offices in 47
countries,   with   billings  of   over   $1.6   billion.
OgilvyInteractive, an integrated offering  of  OgilvyOne,
is  the largest media buyer on the internet and recipient
of  the most creative awards in the industry.  Both units
are part of Ogilvy & Mather Worldwide, the eighth largest
agency  network  in  the  world  with  billings  of  $9.8
billion.


Contact:
Feona McEwan at WPP London         0171 408 2204