New Westminster International

RNS Number : 2380I

Westminster Group PLC

09 March 2010

 



9^th March 2010

Westminster Group Plc:

Record Visitors and Enquiries for Westminster International website

Westminster Group Plc ('Westminster' or 'the Group'), the AIM listed supplier of system solutions and products to the security, defence, fire protection and safety markets worldwide, is pleased to give an update on the performance of its recently launched Westminster International 'Generation 2' website.

The rationale for Westminster's flotation on the AIM Market of London Stock Exchange was to raise additional capital to expand the global marketing operations of the Group, to include the re-launch of Westminster International's website.

Since the launch of the new website in April 2009, which is now considered one of the largest security/defence websites of its kind, Westminster has seen an increase in online enquiries of 89% and an increase in online sales of 62% (for the comparative period of May to December 2009 versus May to December 2008).

The new website, which was a case-study of the Microsoft Corporation, has delivered repeat record-breaking months in unique website visitors, with the month of January 2010 showing unique visitor numbers at a near threefold increase on the monthly average visitor numbers of the Generation 1 site.

Website visibility of the Westminster International site is also much improved. On Google, the world's number 1 search engine, Westminster's products and services list forty-one Number 1 Rankings in its key areas of expertise, including: Baggage Scanners, Diver Detection, Pipeline Security, Fire Alarm Testing Equipment and Mine Detection Equipment. 241 Westminster products/services are also appearing on page 1 of leading search engines. This performance is key to achieving customer awareness and emphasising the importance Westminster plays in the delivering information to the international security market.

Commenting on the performance Peter Fowler, Chief Executive of Westminster Group, said:

"The new web site has been instrumental in supporting an ever growing network of agents and clients with updated product and solution information.  Our representatives in target markets are often working in hostile environments with inconsistent postal and delivery systems.  We are now able to deliver significant volumes of information which can be updated instantaneously and can respond to changes in client specifications without significant inconvenience, delay and cost.

"It significantly extends our reach, enquiry turnaround and client engagement in a very effective and scalable way whilst demonstrating our breadth of products and services to a global market 24 hours a day."

Enquiries:

Peter Fowler                                       01295 756 300

Chief Executive - Westminster Group Plc

Guy McNeill                                         01295 756 315

Technical Sales Manager - Westminster Group Plc

Nandita Sahgal                                    020 7107 8000

Catherine Leftley

Seymour Pierce                                 

Tom Cooper/Paul Vann                      0117 920 0092

Winningtons Financial

Notes:

Westminster Group plc is a leader in the supply of system solutions and products to the security, defence, fire protection and safety markets worldwide.

Westminster's principal activity is the design, supply and ongoing support of advanced technology security solutions, risk assessments and close protection services. These can range from product only assignments, such as the supply of specialised scanners, to the design and implementation of an integrated system solution such as a border detection and surveillance system. The majority of its customer base, by value, comprises governments and government agencies, non governmental organisations and blue chip commercial organisations.

 

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