Re Agreement

Vodafone Group PLC 23 February 2001 23 February 2001 VODAFONE AND FORD LAUNCH NEW EUROPEAN TELEMATICS PARTNERSHIP Vodafone Group Plc today announces that two of its subsidiaries, D2 Vodafone in Germany and Vodafone UK, have signed agreements with Ford of Europe to bring advanced voice-driven telematic safety, security and information services to customers across Europe. This new service will be launched in the German market from next month, where, through the D2 Vodafone network, it will be offered as an option on Ford Focus. The service will be next launched in the UK using Vodafone, with other European markets following. 'Telematics gives us a whole new opportunity to satisfy customers,' said David Thursfield, President and CEO, Ford of Europe, 'and with Vodafone as our European partner, we are committed to leading the industry in bringing the benefits of this exciting new technology to our customers.' 'We are delighted that the Focus is the first European Ford to be available with telematic technology,' he added, 'but we anticipate that within five years nearly all new Ford vehicles will be fitted with some type of telematics system. Together with Vodafone's comprehensive network coverage in Europe, this will make advanced affordable mobile information and safety technology accessible to all our customers.' The system, using network services and technical capabilities provided by Vodafone Group and its networks across the continent, will include integrated GSM cellular and Global Positioning System (GPS) technology, via an in-built telematics unit. Initially featuring emergency and roadside assistance, traffic information, dynamic re-routing as well as an operator and voice controlled phone service, the telematics system will later be extended to offer drivers personalised information including news, stock quotes, weather, and messaging. The main telematic functions are accessed via four buttons integrated into the front panel of the stereo system in the Ford Focus. The SOS button connects the driver with the emergency services, who will also be automatically alerted if the airbag is deployed. The integrated Global Positioning System (GPS) identifies the vehicle's location to the emergency services. Button two provides a direct link to the Ford Telematics Operator services, available 24 hours a day, seven days a week, providing personal information concerning route information, tips to avoid traffic congestion or location of services such as petrol stations, hotels or local attractions. Other functions include automatic retrieval of localised traffic information and an interactive voice platform enabling the driver or passenger to make phone calls and access personalised information. Using voice recognition and text to speech technology, the system recognises spoken phone numbers as well as the names of previously entered contacts. The telematics communications and information services will be linked to a customisable homepage that can be accessed via the Internet, enabling drivers to personalise the information and contacts they wish to access in-car. 'Telematics is an integral part of our strategy, delivering information and assistance to our customers wherever they are, even in-car,' commented Vodafone Group's Thomas Geitner, Chief Executive, Group Products and Services designate. 'We are very excited about our partnership with Ford Europe, which is the first international telematics system to give tangible benefits to drivers. The technology lead that we have, along with our capability to provide mobile access throughout Europe, gives us a head start for the early introduction of this kind of service to help make travelling both safer and more pleasurable for our customers.' -ends- For further information contact: Vodafone Group Plc Tim Brown, Group Corporate Affairs Director Melissa Stimpson, Head of Group Investor Relations Jon Earl, Investor Relations Manager Tel: +44 (0) 1635 33251 Tavistock Communications Lulu Bridges/ Sarah Landgrebe Tel: +44 (0) 20 7600 2288 Ford of Europe Don Hume, European Communications Manager Tel: +44 (0) 1277 252018 E-mail: dhume@ford.com NOTES TO EDITORS The Ford telematics system is available in Germany from 1 March as an option on the Ford Focus together with the Audiosystem 5000, for an additional price of 845 Euros (1,650 DM suggested retail price including sales tax).
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