Launch of Music Platform with

RNS Number : 8047X

Vodafone Group Plc

30 June 2008

 



30 June 2008

Vodafone teams up with MySpace to Create Web 2.0 Music platform

• Vodafone and MySpace team up to create an online global interactive platform allowing music fans in Germany, Italy, Spain and the UK to experience music in the social networking space

• Music fans can enter a competition demonstrating their reporting skills and win the opportunity to present from a music event in an MTV show episode online and on mobile.  

Vodafone, the world's largest mobile community and MySpace, the world's leading social network, today announced the launch of an online global interactive platform, 'Vodafone Music Reporter', which will expand Vodafone's music activity and continue to deliver a unique music experience to Vodafone customers. The 'Vodafone Music Reporter' interactive profile, hosted on MySpace, builds on the successful collaboration of both companies which began in 2007 with the launch of MySpace on Vodafone mobile internet.

Vodafone will use the profile to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK. The 'Vodafone Music Reporter' profile will also feature user generated content to help create communities for all music fans initially in Germany, Spain and the UK with Italy to follow in the next few days. 

Music fans in the four countries can click on www.myspace.com/vodafonemusicreporter_uk (_it in Italy, _es in Spain and _de in Germany) and start sharing their music experiences, upload and download content including pictures and videos related to Vodafone Music Unlimited events. Members of the 'Vodafone Music Reporter' community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.  

All fans in the above mentioned countries will be able to enter a competition to demonstrate their reporting skills across the Vodafone Music Unlimited events this summer and win the chance to become part of an MTV show episode online and on mobile.  

To enter the competition, all aspiring MTV reporters need to become a friend of the 'Vodafone Music Reporter' community on MySpace and upload a photo and video review of their favourite recent gig experience. Friends of the community will then decide which reports they like the best. The MySpace 'Vodafone Music Reporter' profile will showcase the winners from each round of the competition. The ultimate winner will be awarded the opportunity to join the MTV crew for a day at an event or festival and experience the making of an episode of a show on the world's leading music TV channel. In addition, the winner will have a chance to record her/his report on-site for the mobile and online version of the show.

'We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further,' says David Wheldon, Global Brand Director at Vodafone. 'Vodafone Music Reporter' reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community.'

Nick Reid, Head of UK Sales at MySpace, comments: 'Vodafone is tapping into the creative audience on MySpace to really bring its proposition to life and provide a platform for users to showcase their talent within a multi-territory community. It's a perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace.'

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For further information:

Vodafone Group Media Relations

[phone]

Alice Regester

MySpace

[e-mail]

0203 077 4087

About Vodafone

Vodafone is the world's leading international mobile communications group with over 260 million proportionate customers as of 31 March 2008. Vodafone currently has equity interests in 25 countries across five continents and a further 42 partner networks worldwide. For more information, please visit www.vodafone.com

About Vodafone Music Unlimited

Vodafone Music Unlimited is the overarching idea to deliver creative consistency across all Vodafone music activity via multi-media platforms and channels including the announced partnership with MySpace, Music Unlimited festivals across Europe and Online activities. The Vodafone Music Unlimited brand identity was first piloted globally, for the Vodafone's mobile exclusive release of Madonna's latest album, Hard Candy and has to date been activated in 11 Vodafone markets. For further information please visit www.vodafone.com/music

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV).

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 560 million households in 162 countries and 33 languages via more than 150 locally programmed and operated TV channels and more than 350 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

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