Key Performance Indicators

Vodafone Group PLC
24 July 2001



24 July 2001


         KEY PERFORMANCE INDICATORS FOR VODAFONE SHOW ARPU STABILISING


Vodafone Group Plc ('Vodafone') today announces key performance indicators for
the three month period to 30 June 2001, including measures which indicate the
stabilisation of registered blended average revenue per user ('ARPU').


Customer Activity Levels

The total inactive customer base in Vodafone's controlled subsidiaries at 30
June 2001 was 10%, the same level as reported at 31 March 2001. This comprises
contract activity levels of 96% and prepaid activity levels of 87% compared to
94% and 88% respectively at 31 March 2001.

Vodafone's larger networks in Germany, Italy and the UK registered activity
levels of 90%, 93%, and 84% respectively. The 3% improvement on March in
Germany arose primarily as a result of now being able to report activity on an
incoming as well as an outgoing basis.  On a like-for-like basis activity in
Germany has remained stable. Activity levels in Italy have remained constant
in the period to 30 June 2001 at 93%. Prepay activity in the UK has decreased
contributing to a 4% decline in activity compared to 31 March 2001 which
reflects the high level of upgrading which took place in the Christmas
quarter. The figures for the UK are on outgoing calls only and it is expected
that activity rates will increase when incoming calls can be systematically
measured, which is expected to be available for reporting in the Christmas
quarter.

Registered Blended ARPU

Registered blended ARPU, based on a 12 month rolling average, declined from
March 2001 to June 2001 by 9.5% in Germany and 4.9% in the UK. ARPU was stable
in Italy. The decline in Germany is not unexpected given the exceptionally
strong customer growth of lower spending prepaid customers in the year to 31
March 2001. The decline in the UK reflects the change in mix in the customer
base.

However, the trend in registered ARPU for the Group over the last six months
is showing signs of stabilising, as demonstrated by the following information
for the Group's largest controlled networks.

MONTHLY REGISTERED BLENDED ARPU FOR THE 12 MONTHS TO 30 JUNE 2001


    Operator               Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

    Omnitel Vodafone   EUR  33  30  28  28  27  28  27  25  29  27  28  29

    D2 Vodafone        EUR  36  37  33  32  30  28  27  24  27  24  25  25

    UK Vodafone        GBP  27  27  26  26  26  23  23  23  24  21  23  23


Active ARPU

Vodafone introduced a new industry measurement of active customers in March
2001. This is the second quarter for which Vodafone has collated and reported
on this information. As there is no historical information beyond the last
quarter, Vodafone will include active ARPU numbers when it has a history of
performance for a proper basis of comparison. However, the underlying levels
of active customer spend continue to be higher than the reported registered
ARPU.

Data as a Percentage of Service Revenues

In addition, Vodafone reports data revenues as a percentage of service
revenues for its controlled subsidiaries. This reached 8.6% in the year to 30
June 2001, split 8.2% for messaging and 0.4% for internet. In the month of
June this figure was 9.1% split 8.7% and 0.4% respectively. For the Group, as
a whole on a proportionate basis, including associates, the corresponding
figure was 6.6% for the year and 7.7% in the month of June.

Sir Christopher Gent, Chief Executive of Vodafone said: 'It is very
encouraging to see the beginning of a stabilisation in registered blended ARPU
levels, particularly as the customer base has been effected by the change in
mix, and is representative of our focus on higher value customers. In
addition, our change in commercial policies has improved EBITDA margins and
operating profit margins during this quarter in line with what we intended.'

                                   - ends -

For further information:

Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Investor Relations Manager
Tel:  [phone]

Lulu Bridges / Sarah Landgrebe
Tavistock Communications
Tel:  [phone]


VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
CUSTOMER INFORMATION AS AT 30 JUNE 2001

                                                   REGISTERED                   
                                  PERCENTAGE      PROPORTIONATE    REGISTERED  
  COUNTRY             OPERATOR    OWNERSHIP(2)        CUSTOMERS       PREPAID 
                                                    (thousands)           (%) 
  NORTHERN EUROPE, MIDDLE EAST                                                
  & AFRICA                                                                    
  UK                   Vodafone          100.0           12,548            65 
  Ireland           Eircell (3)          100.0            1,571            71 
  Netherlands          Libertel           70.0            2,326            68 
                    Vodafone(3)                                                
  Sweden            Europolitan           71.1              739            24 
                       Vodafone                                                
  Egypt               Click GSM           60.0              762            89 
  Others                                                  6,205            57 
  TOTAL                                                  24,151            61 
                                                                              
  CENTRAL EUROPE                                                                
  Germany                    D2           99.6           21,640            60 
                    Vodafone(3)                                                
  Hungary              Vodafone           50.1              139            90 
  Others                                                  1,423            40 
  TOTAL                                                  23,202            56 
                                                                              
  SOUTHERN EUROPE                                                               
  Greece                Panafon           52.8                *             * 
                       Vodafone                                                
  Italy                 Omnitel           76.5           12,400            90 
                    Vodafone(3)                                                
  Malta                Vodafone           80.0               95            90 
  Portugal              Telecel           50.9                *             * 
                    Vodafone(3)                                                
  Spain               Airtel(3)           91.6            6,668            55 
  Romania               Mobifon           20.1              294            60 

  TOTAL                                                  22,085            77 
                                                                              
  AMERICAS AND ASIA                                                           
  United States         Verizon           44.1           12,330             6 
                    Wireless(4)                                                
  Japan                 J-Phone        Various            6,092             3 
  Others                                                  2,191            40 

  TOTAL                                                  20,613            27 
                                                                              
  PACIFIC                                                                     
  Australia         Vodafone(3)           95.5            2,030            34 
  New Zealand       Vodafone(3)          100.0              990            77 
  Fiji                Vodafone            49.0               32            89 

  TOTAL                                                   3,052            49 
                                                                              
  GROUP TOTAL                                            93,103            46 
 
                                                                                

                                                                     CONTROLLED 
                                            CONTROLLED ACTIVE(1)       INACTIVE 
  COUNTRY             OPERATOR      PREPAID      CONTRACT      TOTAL      TOTAL 

                                         (%)           (%)      (%)       (%) 
  NORTHERN EUROPE, MIDDLE EAST 
  & AFRICA      
  UK                  Vodafone           76             99       84        16 
  Ireland          Eircell (3)           96             96       96         4 
  Netherlands         Libertel 
                   Vodafone(3)           88             99       91         9 
  Sweden           Europolitan 
                      Vodafone           80             92       89        11 
  Egypt              Click GSM          100            100      100         0 
  Others                                N/A            N/A      N/A       N/A 

  TOTAL                                  82             98       88        12 
                                                                           
  CENTRAL EUROPE                                                       
  Germany                   D2
                    Vodafone(3)          87             95       90        10 
  Hungary             Vodafone           83             96       85        15 
  Others                                N/A            N/A      N/A       N/A 

  TOTAL                                  86             95       90        10 
                                                                           
  SOUTHERN EUROPE                                                      
  Greece               Panafon 
                      Vodafone            *              *        *         * 
  Italy                Omnitel 
                   Vodafone(3)           93             92       93         7 
  Malta               Vodafone           98             99       99         1 
  Portugal             Telecel 
                   Vodafone(3)            *              *        *         * 
  Spain              Airtel(3)           84             95       89        11 
  Romania             Mobifon           N/A            N/A      N/A       N/A 
  TOTAL                                  90             94       91         9 
                                                                           
                                                   
  AMERICAS AND ASIA      
  United States        Verizon 
                   Wireless(4)          N/A            N/A      N/A       N/A 
  Japan                J-Phone          N/A            N/A      N/A       N/A 
  Others                                N/A            N/A      N/A       N/A 
  TOTAL                                 N/A            N/A      N/A       N/A 
                                                                         
                                               
  PACIFIC      
  Australia        Vodafone(3)           99             95       96         4 
  New Zealand      Vodafone(3)           93             99       94         6 
  Fiji                Vodafone          N/A            N/A      N/A       N/A 
  TOTAL                                  95             95       95         5 
                                                                    
  GROUP TOTAL                            87             96       90        10 
 
 

1.  Active customers are defined as customers who have made or received a
chargeable call in the last three months or, where information is not
available, defined as customers who have made a chargeable call in the last
three months (see 3 below).

2.  All ownership percentages are stated as of 30 June 2001 and exclude
options, warrants or other rights or obligations of Vodafone Group Plc to
increase or decrease ownership in any venture.  Ownership interests have been
rounded to the nearest tenth of one percent.

3.  Networks where the calculation of active customers is based on both the
making or receipt of a call in the last three months (see 1 above).

4.  The Group's proportionate customer base has been adjusted for Verizon
Wireless's proportionate ownership of its customer base of approximately
98.1%.

*    Listed subsidiaries still to report.



           VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
          ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 30 JUNE 2001(1)

                                                      ARPU(2)
                                      LOCAL   REGISTERED REGISTERED REGISTERED
COUNTRY         OPERATOR             CURRENCY  PREPAID    CONTRACT    TOTAL


NORTHERN EUROPE, MIDDLE EAST &
AFRICA
UK              Vodafone                  GBP        146        543        291
Netherlands     Libertel Vodafone         EUR          *          *          *
Sweden          Europolitan Vodafone      SEK      1,035      6,554      5,346
Egypt           Click GSM                 EGP      1,249      2,412      1,425


CENTRAL EUROPE
Germany         D2 Vodafone               EUR        132        599        342
Hungary         Vodafone                  HUF     29,277    177,883     50,019


SOUTHERN EUROPE
Greece          Panafon Vodafone          EUR          *          *          *
Italy           Omnitel Vodafone          EUR        290        742        337
Malta           Vodafone                  MTL        114        902        232
Portugal        Telecel Vodafone          EUR          *          *          *
Spain           Airtel                    EUR        139        683        369


PACIFIC
Australia       Vodafone                  AUD        311        923        740
New Zealand     Vodafone                  NZD        285      1,850        679



1.  Vodafone introduced a new industry measurement of active customers in
March 2001. This is the second quarter for which Vodafone has collated and
reported on this information. As there is no historical information beyond the
last quarter, Vodafone will include active ARPU numbers when it has a history
of performance for a proper basis of comparison. However, the underlying
levels of active customer spend continue to be higher than the reported
registered ARPU.

2.  ARPU is calculated for the twelve month period to 30 June 2001 and
excludes handset revenues and connection fees.

*   Listed subsidiaries still to report.





          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

            NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES

                    12 MONTHS TO 30 JUNE 2001      JUNE 2001 (MONTH ONLY)
                              TOTAL NON-VOICE                  TOTAL NON-VOICE
OPERATOR     MESSAGING INTERNET      SERVICES MESSAGING INTERNET      SERVICES
                  DATA     DATA                    DATA     DATA


NORTHERN EUROPE,
MIDDLE EAST & AFRICA
UK Vodafone       7.0%     0.9%          7.9%      7.6%     1.1%          8.7%
Middle East       2.3%        -          2.3%      3.0%     0.1%          3.1%
& Africa
Others            3.7%     0.2%          3.9%      4.6%     0.2%          4.8%
TOTAL             5.5%     0.6%          6.1%      6.0%     0.6%          6.6%


CENTRAL EUROPE
D2 Vodafone      13.4%     0.3%         13.7%     13.5%     0.4%         13.9%
Others            5.0%     0.1%          5.1%      5.1%     0.4%          5.5%
TOTAL            12.8%     0.3%         13.1%     12.4%     0.4%         12.8%


SOUTHERN EUROPE
Omnitel           6.3%     0.2%          6.5%      7.9%     0.2%          8.1%
Vodafone
Others            6.8%     0.1%          6.9%      6.6%     0.1%          6.7%
TOTAL             6.5%     0.1%          6.6%      7.4%     0.2%          7.6%


AMERCIAS AND ASIA
Verizon              -     0.4%          0.4%         -     0.6%          0.6%
Wireless
J-Phone           3.9%     6.1%         10.0%      4.8%     9.3%         14.1%
Other             0.4%        -          0.4%      1.1%        -          1.1%
TOTAL             1.2%     2.1%          3.3%      2.1%     4.2%          6.3%


PACIFIC           6.0%     0.1%          6.1%      6.9%     0.3%          7.2%


PROPORTIONATE     5.6%     1.0%          6.6%      5.9%     1.8%          7.7%
GROUP TOTAL


CONTROLLED 
GROUP TOTAL       8.2%     0.4%          8.6%      8.7%     0.4%          9.1%