Key Performance Indicators

Vodafone Group PLC
25 April 2001

25 April 2001 
 
 
NEW KEY PERFORMANCE INDICATORS FOR VODAFONE  
 
 
Vodafone Group Plc ('Vodafone') today announces new key performance
indicators, as a better guide to the underlying trends in its business. 
 
The first output from this new analysis for the quarter ended March 2001
shows that in Vodafone's controlled subsidiaries the total inactive customer
base was 10%. This comprises contract activity levels of 94% and prepaid
activity levels of 88%. Vodafone's major networks in Germany, Italy and the
UK registered inactivity levels of 13%, 7%, and 12% respectively. The German
level of 13% includes contract inactivity of 11% which is unusually high, as
Germany is one of the few markets that currently operate two year contracts. 
 
Without the impact of eliminating inactive customers, average revenue per
user ('ARPU') decline from September 2000, based on a 12 month rolling
average and excluding handset and connection fees, to 31 March 2001 was 22%
in Germany, 8% in Italy and 4% in the UK. The relatively high number in
Germany arises from the exceptionally strong customer growth of lower
spending prepaid customers, where in the last year D2 Vodafone experienced an
effective three year growth of customers in one single year, dramatically
changing the mix of the customer base. The 8% decline in Italy can partly be
attributed to the effect of the reduction in fixed to mobile interconnect.
The moderate decline of only 4% in the UK reflects the higher level of
contract customer acquisitions in the year partially offsetting the high
percentage of new prepaid acquisitions. 
 
Indicative information shows that the level of inactivity has increased in
Vodafone's major markets and therefore the headline decline in registered
ARPU is overstated. As Vodafone implements this new data collection process
it will be able to report, on a quarterly basis, on these comparative trends
which it expects will confirm the real level of ARPU. 
 
In addition, Vodafone reports data revenues as a percentage of service
revenues for its controlled subsidiaries. This reached 8.1% in the year to
March 2001, split 7.7% for messaging and 0.4% for internet. In the month of
March this figure was 9.3% split 8.8% and 0.5% respectively. For the Group on
a proportionate basis, including associates, the corresponding figure was
6.2% in the year and 7.0% in the month of March.  
 
Chris Gent, Chief Executive of Vodafone said: 'We believe this data gives
valuable guidance to investors and we hope the industry in general will
follow our lead. We are pleased by progress in data in our controlled
subsidiaries which reached 8.1% in the year and 9.3% in the month of March.
This progress leads us to be confident of achieving our target of 20%-25% of
service revenues coming from data by 2004. We also believe the underlying
trends on revenue per customer are encouraging.' 
 
Vodafone will continue to update investors on this progress each quarter.
Further key performance indicators will be included in the announcement of
the preliminary results on 29 May 2001. 
 
 
VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES 
                     CUSTOMER INFORMATION AS AT 31 MARCH 2001 

                                                                              
                                                               
                               REGISTERED                             
                       PERCEN  PROPOR     PROPOR  CONTROLLED ACTIVE1  CONTROLLED

                       TAGE    TIONATE    TION                          INACTIVE
COUNTRY     OPERATOR   OWNERS  CUSTOMERS  PREPAID PREPAID CONTRACT TOTAL   TOTAL
                       HIP2                                    
                                                                             
                              (thousands)    (%)    (%)     (%)      (%)     (%)

                                                                          
EUROPE                                                                      
                                                                              
Germany     D2 Vodafone 99.2     20,807      60     85      89       87      13 
                                                                           
Greece      Panafon     55.0          *       *      *       *        *       * 
            Vodafone                                                     
Hungary     Vodafone    50.1        112      89     85     100       87      13 
                                                                           
Italy       Omnitel     76.1     11,937      90     93      92       93       7 
            Vodafone3                                                     
Malta       Vodafone    80.0         86      88    100     100      100       0 
                                                                             
Netherlands Libertel    70.0          *       *      *       *        *       * 
            Vodafone3                                                     
Portugal    Telecel     50.9          *       *      *       *        *       * 
            Vodafone                                                     
Spain       Airtel3     73.8      5,275      56     84      93       88      12 
                                                                              
Sweden      Europolitan 71.1          *       *      *       *        *       * 
            Vodafone                                                      
Others                            5,822      46    N/A     N/A      N/A     N/A 
                                                                             
TOTAL                            49,601      63     88      93       90      10 
                                                                              
                                                                              
UK, MIDDLE EAST &                                                        
AFRICA                                                         
UK          Vodafone   100.0     12,279      65     82      99       88      12 
                                                                              
Egypt       Click GSM   60.0        703      85     98      88       97       3 
                                                                
Others                            1,646      80    N/A     N/A      N/A     N/A 
                                                                             
TOTAL                            14,628      70     84      99       89      11 
                                                                              
                                                                              
AMERICAS & ASIA                                                         
United      Verizon     45.0     11,570(5)    8    N/A     N/A      N/A     N/A 
States      Wireless4                                                   
                                                                              
Others                            4,361      28    N/A     N/A      N/A     N/A 
                                                                             
TOTAL                            15,931      22    N/A     N/A      N/A     N/A 
                                                                            
                                                                              
PACIFIC                                                                
Australia   Vodafone3   91.0      1,921      33     95      97       96       4 
                                                                              
New Zealand Vodafone3  100.0        889      77     95      99       96       4 
                                                                              
Fiji        Vodafone    49.0         27      87    N/A     N/A      N/A     N/A 
                                                                             
TOTAL                             2,837      47     95      97       96       4 
                                                                              
                                                                              
GROUP TOTAL                      82,997(5)   43     88      94       90      10 
                                                                              
                                                                           
 
 
1 Active customers are defined as customers who have made or received a
chargeable call in the last three months or, where information is not
available, defined as customers who have made a chargeable call in the last
three months (see 3 below). 
2 All ownership percentages are stated as of 31 March 2001 and exclude
options, warrants or other rights or obligations of Vodafone Group Plc to
increase or decrease ownership in any venture. Ownership interests have been
rounded to the nearest tenth of one percent. 
3 Networks where the calculation of active customers is based on both the
making or receipt of a call in the last three months (see 1 above). 
4 The Group's proportionate customer base has been adjusted for Verizon
Wireless's proportionate ownership of its customer base of approximately
94.8%. 
5 This number has been amended to reflect Verizon Wireless's recent
adjustment of 900,000 to their venture customer base. 
* Listed subsidiaries still to report. 

VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES 
ARPU DATA FOR 12 MONTH PERIOD TO 31 MARCH 2001 

                                               
                                        ARPU1  
 

                                                                              
                                LOCAL   ACTIVE2  ACTIVE2   ACTIVE2  REGISTERED
                                                                              
  COUNTRY     OPERATOR        CURRENCY  PREPAID  CONTRACT   TOTAL       TOTAL 
                                                                              
                                                                              
  EUROPE                                                                      
  Germany     D2 Vodafone         EUR      178       683      430         378 
  Greece      Panafon             EUR        *         *        *           * 
              Vodafone                                                        
  Hungary     Vodafone            HUF   14,942   253,267   58,694      51,364 
  Italy       Omnitel             EUR      311       801      364         338 
              Vodafone                                                        
  Malta       Vodafone            MTL      133       855      271         269 
  Netherlands Libertel            EUR        *         *        *           * 
              Vodafone                                                        
  Portugal    Telecel             EUR        *         *        *           * 
              Vodafone                                                        
  Spain       Airtel              EUR      174       749      422         372 
  Sweden      Europolitan         SEK        *         *        *           * 
              Vodafone                                                        
                                                                              
  UK, MIDDLE, EAST &                                                          
  AFRICA                                                                      
  UK          Vodafone            GBP      189       453      301         266 
  Egypt       Click GSM           EGP    1,447     2,809    1,633       1,582 
                                                                              
  PACIFIC                                                                     
  Australia   Vodafone            AUD      352       982      804         773 
  New         Vodafone            NZD      323     1,903      763         731 
  Zealand                                                                     
                                                                          


 
1 ARPU is calculated for the twelve month period to 31 March 2001 and
excludes handset revenues and connection fees. 
2 Active ARPU has been calculated by adjusting registered ARPU for the
proportion of active subscribers at 31 March 2001. 
* Listed subsidiaries still to report.          

              
 
             VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES 
 
                NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES 
 
                 YEAR ENDED 31 MARCH 2001       MARCH 2001 (MONTH ONLY)  
                                                                                
                                      TOTAL                              TOTAL
  OPERATOR   MESSAGING  INTERNET  NON-VOICE   MESSAGING   INTERNET   NON-VOICE
                DATA      DATA     SERVICES        DATA       DATA    SERVICES  
                                                                              
  EUROPE                                                                      
  D2            13.1%      0.3%      13.4%       15.7%       0.5%       16.2% 
  Vodafone                                                                    
  Omnitel        6.0%      0.2%       6.2%        7.0%       0.2%        7.2% 
  Vodafone                                                                    
  Others         4.1%      0.1%       4.2%        5.0%       0.2%        5.2% 
  TOTAL          8.4%      0.2%       8.6%        9.0%       0.3%        9.3% 
 
  UK, MIDDLE EAST & AFRICA                          
  UK             5.7%      0.9%       6.6%        6.5%       1.1%        7.6% 
  Others         1.4%        -        1.4%        1.5%       0.1%        1.6% 
  TOTAL          5.2%      0.8%       6.0%        5.9%       0.9%        6.8% 
 
  AMERICAS & ASIA                          
  Verizon Wireless  -      0.6%       0.6%           -       0.8%        0.8% 
  J-Phone        4.0%      5.6%       9.6%        4.7%       8.2%       12.9% 
  Others            -         -          -           -          -           - 
  TOTAL          1.1%      1.9%       3.0%        1.2%       2.6%        3.8% 
                                                                         
  PACIFIC                                                            
  Vodafone 
  Pacific        5.5%      0.1%       5.6%        7.2%       0.1%        7.3% 
 
                 5.3%      0.9%       6.2%        5.8%       1.2%        7.0% 


  PROPORTIONATE GROUP TOTAL                                                  
                                                                        
  CONTROLLED GROUP TOTAL     7.7%    0.4%    8.1%    8.8%    0.5%    9.3% 
                                                                            
 
For further information: 
 
Tim Brown, Group Corporate Affairs Director 
Melissa Stimpson, Head of Group Investor Relations 
Jon Earl, Investor Relations Manager 
Darren Jones, Investor Relations Manager 
Tel: [phone] 
 
Lulu Bridges / Sarah Landgrebe 
Tavistock Communications 
Tel: [phone]