Digital Tariffs, etc.

VODAFONE AIRTOUCH PLC
4 August 1999
                                   

        VODAFONE ANNOUNCES MAJOR BENEFITS FOR ACCOUNT CUSTOMERS
     'Bundle rollover', more free minutes and lower monthly costs

Vodafone today announces a series of major changes for digital account
customers.   Customers  will benefit from the introduction  of  bundle
rollover,  the  addition  of up to 100 per  cent  more  free  minutes,
reductions  in  some  calling rates and monthly  line-rental  charges.
These changes ensure that millions of Vodafone customers, particularly
medium  and heavy users, will continue to reap the benefits  of  being
connected to the UK's most popular mobile phone network.

For  the first time, Vodafone is introducing 'bundle rollover', giving
customers  the  ability to carry forward any unused portion  of  their
inclusive minutes for up to two months, the longest period offered  by
any network.   Customers whose use fluctuates from month to month will
gain  the  most  value  from this new service.  Bundle  rollover  will
become  effective  on  1  November 1999 on all  digital  tariffs  with
inclusive  minutes,  with  the first rolled-over  minutes  useable  in
December 1999.

The improvements to Vodafone's digital tariffs, which take effect on 1
September  1999,  are the second major change announced  so  far  this
year.  They ensure that Vodafone contract customers continue to  enjoy
the best deal possible whichever tariff they are on.

The  changes,  which  are  detailed in  the  table  below,  contain  a
combination of three main elements: more bundled minutes, reduced call
rates  and  lower monthly line rental.  Medium to heavy users  on  the
Vodafone  network  will  receive increases in inclusive  minutes  each
month,  varying from an extra 45 minutes on Vodafone 120 to  an  extra
2500   minutes  (nearly  42  hours!)  on  Vodafone  7500.   The   most
significant  price cut will be enjoyed by customers  on  Vodafone  120
(formerly Vodafone 75) who will see a reduction in the price  of  peak
calls  from 28p/min to 25p/min as well as 60% more inclusive  minutes.
Customers on Vodafone 3500 and Vodafone 7500 will benefit from monthly
line rental reductions of £11.50 and £39.38 respectively.

Existing         Changes  Inclusive  Extra    Monthly Line    Peak         Off
Tariff              to     Minutes   free       Rental     (original      Peak
                                    minutes   (previous)   call cost)
                                      
Vodafone 75     Vodafone       120      45        £25.00     25p (28p)      5p
                120
Vodafone 150    Vodafone       240      90        £40.00          20p       5p
                240
Vodafone 360    Vodafone       480     120        £70.00          18p       5p
                480
Vodafone 600    Vodafone       720     120       £100.00          16p       5p
                720
Vodafone 1000   Vodafone      1500     500          £200          16p       5p
                1500                            (£211.50)
Vodafone 2500   Vodafone      3500    1000          £460        14.1p       5p
                3500                            (£499.38)
Vodafone 5000   Vodafone      7500    2500          £940        14.1p       5p
                7500

All prices are quoted inclusive of VAT.

Vodafone will also now align its Group Saver Tariffs with the standard
tariffs, so that the 'bundled' minutes are the same for both, as shown
in  the table below.   This means that customers on Group Saver 60 and
Group  Saver  120 will receive twice as many inclusive minutes  as  at
present.  Vodafone's Group Saver range of tariffs enable customers  to
connect additional handsets for £15 and benefit from cheap local calls
and calls to other Vodafone mobiles.

Existing     Changes to   Inclu  Extra   Monthly  Peak   Off   Local   Calls
Tariff                    sive    free    Line   (origi  Peak  Calls to other
                        Minutes  minutes Rental   nal          (peak Vodafones
                                         (previ   call         /off- (peak/   
                                          ous)   cost)         peak) off-peak)
                                                                      
GroupSaver   GroupSaver    120     60    £25.00    25p    5p  10p/2p   10p/5p
60           120                                  (32p)          
GroupSaver   GroupSaver    240    120    £40.00    20p    5p  10p/2p   10p/5p
120          240                                  (21p)           
GroupSaver   GroupSaver    480    180    £70.00    18p    5p  10p/2p   10p/5p
300          480                                  (19p)           
GroupSaver   GroupSaver    720    220   £100.00    16p    5p  10p/2p   10p/5p
500          720                                                
GroupSaver   GroupSaver   1500    500      £200    16p    5p  10p/2p  8.2p/5p
1000         1500                      (£211.50)                  
                                          
GroupSaver   GroupSaver   3500   1000      £460  14.1p    5p  10p/2p    7p/5p
2500         3500                      (£499.38)                  
                                          
GroupSaver   GroupSaver   7500   2500      £940  14.1p    5p  10p/2p    7p/5p
5000         7500                                                

All prices are quoted inclusive of VAT.

Vodafone is also announcing changes to its Business Tariff.  Customers
on this tariff will benefit from a reduction in the peak calling rate,
from 16p to 15 p (exc VAT), effective from1 September 1999.

'The  market is without doubt a very competitive one and this  is  the
second  set of major tariff cuts Vodafone has made so far this  year,'
commented  Alan Harper, Managing Director of Vodafone Ltd.  'Not  only
will all customers benefits from the introduction of 'bundle rollover'
minutes but also the tariff improvements will be of particular benefit
to  both  our new and existing business customers and medium  to  high
usage personal customers.'

For further information please contact:
Libby Pritchard or Corinne Norris
at the Vodafone AirTouch Press Office
Telephone: [phone]
E-mail: [e-mail]

NOTES TO EDITORS:

Bundle Rollover

*    Unused  minutes from month one are available in  month  two.   If
     still not used up roll forward to month three.  If at the end  of
     month  three  the minutes originating in month one remain  unused
     they are subsequently lost.

*    The  Bundle Rollover product will only be made available  through
     Service Providers who undertake to register for the programme.