Customer Numbers

Vodafone Group PLC
4 October 2001

4 October 2001



              VODAFONE CONTINUES FOCUS ON HIGHER VALUE CUSTOMERS



Vodafone Group Plc ('Vodafone') today announces an increase of 2.5 million in
its worldwide proportionate registered customer base during the quarter ended
September 2001. Overall, 2.6 million proportionate registered customers were
gained during the quarter offset by a reduction of 0.1 million due to the
increased stake in Japan outweighed by the disposal of the stake held in
Korea.  Vodafone's worldwide total proportionate base is now over 95.6 million
registered customers. The venture base is now over 210 million registered
customers.



In the Northern Europe, Middle East and Africa region, over 0.7 million
proportionate customers were added during the period.  The total proportionate
customer base is now 24.9 million. The UK recorded a total of 251,000 new
customers bringing the total UK base to 12.8 million customers.  Contract net
additions in the UK were more than 100,000 above the previous quarter,
continuing the focus on higher value customers.  The total contract base in
the UK is now over 4.6 million customers.



The Central Europe region recorded proportionate net additions of 252,000 in
the quarter bringing the total base to 23.5 million proportionate customers.
D2 Vodafone added 147,000 proportionate net customers in the quarter resulting
in a total proportionate customer base of 21.8 million. Contract net additions
represented 73% of the total compared to 28% last quarter.



Proportionate net additions of over 0.7 million were added in the Southern
Europe region in the period, resulting in a proportionate customer base of
over 22.8 million. Omnitel Vodafone recorded a total of over 0.3 million new
customers bringing the total proportionate base to over 12.7 million
customers.



The total proportionate customer base in the Americas and Asia region
increased to 21.4 million, having added over 0.8 million proportionate new
customers.  In the US, Verizon Wireless added over 0.3 million proportionate
new customers bringing the total proportionate base to 12.7 million customers.
The proportionate customer base increased by over 0.6 million in Japan,
including 0.3 million from stake increases that occurred in the period.  The
11.7% stake in the Korean operator Shinsegi was sold during the quarter and
Vodafone's proportionate share of the customer base has been eliminated from
the Group total.



Sir Christopher Gent, Chief Executive of Vodafone said; 'The anticipated churn
from prepay growth last year in the UK and Germany was not as high as we
expected and we have therefore come through this quarter in a better position
and on track to achieve 20% customer growth this year.  The mix of new
customers continues to improve as we have moved our strategy from increasing
customer numbers to a more targeted approach, focusing on the highest revenue
and profit contributors.'



                                   - ends -



For further information:

Vodafone Group Plc

Tim Brown, Group Corporate Affairs Director

Melissa Stimpson, Head of Group Investor Relations

Darren Jones, Senior Investor Relations Manager

Jon Earl, Investor Relations Manager

Tel:  [phone]



Tavistock Communications

Lulu Bridges

John West

Tel:  [phone]



Notes to Editors:

1.      With effect from the quarter ended 31 December 2001, Vodafone will no
longer announce registered customer numbers in the first week following
completion of the quarter.  These numbers will be included in the KPI release
at the end of the month following completion of the quarter.





                              VODAFONE GROUP PLC



    1 JULY 2001 TO 30 SEPTEMBER 2001 QUARTERLY PROPORTIONATE NET CUSTOMER
                                  ADDITIONS


OPERATOR                 CUSTOMER BASE          NET  NET CHANGES     CUSTOMER
                                    AT    ADDITIONS      THROUGH      BASE AT
                       START OF PERIOD       IN THE        STAKE       END OF
                           (thousands)       PERIOD    INCREASES       PERIOD
                                        (thousands)          AND  (thousands)
                                                       DISPOSALS
                                                     (thousands)
NORTHERN EUROPE,

MIDDLE EAST AND AFRICA
UK                              12,548          251                    12,799
Middle East and Africa           2,515          208                     2,723
Others                           9,088          254                     9,342
TOTAL                           24,151          713                    24,864

CENTRAL EUROPE
D2 Vodafone                     21,640          147                    21,787
Others                           1,562          105                     1,667
TOTAL                           23,202          252                    23,454

SOUTHERN EUROPE
Omnitel Vodafone                12,400          338                    12,738
Others                           9,685          392                    10,077
TOTAL                           22,085          730                    22,815

AMERICAS AND ASIA
Verizon Wireless                12,330          328                    12,658
J-Phone                          6,092          352          282        6,726
Others                           2,191          147        (345)*       1,993
TOTAL                           20,613          827         (63)       21,377

PACIFIC                          3,052           52                     3,104

GROUP TOTAL                     93,103        2,574         (63)       95,614



* Represents the disposal of 11.7% interest in Shinsegi in Korea which closed
in August 2001