Director Shareholding

Bovis Homes Group PLC
16 August 2004



Bovis Homes Group PLC (the 'Company')



BOVIS HOMES GROUP SHARE INCENTIVE PLAN



The Company was today informed that the following Directors purchased

Ordinary shares of 50p each in the Company under the Bovis Homes Group Share

Incentive Plan today, 16 August 2004, at a price of 514.97p per share:-


Name of Director             Shares Purchased               Resultant Holding

M R Harris                         24                            268,590
D J Ritchie                        24                             18,206



The shares purchased will be registered under the name TD Waterhouse Nominees

Limited a/c SMKTNOMS.




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