Appoints Divisional Sales & M

RNS Number : 9374O

Brulines Group PLC

07 July 2010

 



Press Release

07 July 2010

Brulines Group plc

(the "Group" or "Brulines")

Appointment of Phil Prow as Sales and Marketing Director, Forecourt Division

Brulines Group plc (AIM:BRU), the leading provider of real time monitoring systems and data management services for the leisure and forecourt services sectors, is pleased to announce the appointment of Phil Prow as Sales and Marketing Director of the Group's Petrol Forecourt Division. Phil will report to Phil Maud, Managing Director of Brulines Forecourt Services Division.

Phil Prow brings with him over twenty years of experience in the retail petroleum industry. For ten years, Phil worked for Gilbarco Veeder Root ("GVR"), a global player in the retail petroleum market for tank gauging, wet stock monitoring, dispensers, point-of-sale systems and outdoor payment solutions.  At the time of leaving GVR, Phil held the position of Regional Director for Eastern Europe.  Prior to Gilbarco, Phil worked for PetroVend in the field of environmental monitoring systems and as marketing consultant for OPW - another global player in the retail petroleum equipment sector.  Phil has recently been working with VR Technologies in a consultative role where his primary focus has been in the development of vapour reclamation systems for petrol stations.

Brulines' forecourt strategy aims to deliver a market leading, integrated toolbox of data management, analysis, and associated products and services that allow forecourt operators to optimise return on investment from their fuel stocks and the assets designed to store, control and issue fuel.

The Group's strategy has progressed through a series of developments commencing with the acquisition of Edensure, a wet stock management business, in October 2008 followed by the appointment of Phil Maud from Morrisons Supermarkets in September 2009.  

During 2010, Brulines acquired Energy Level Systems Ltd, the gauging systems and tank lining, LPG and forecourt services business in April 2010 and Retail & Forecourt Solutions Ltd, the UK market leader in fuel pump calibration, adjustment and legal verification, and a leading provider of forecourt audit and compliance services in June 2010.  The Group recently reached agreement to acquire LBI Installations Ltd, a company offering web-based contract management solutions for forecourt operations, in July 2010.

Commenting on Prow's appointment, James Dickson, Chief Executive of Brulines, commented:  "This appointment underlines our commitment to providing integrated solutions with compelling return on investment for forecourt operators.  Phil Prow's contribution to the team will be invaluable in helping Brulines replicate our success in the leisure sector for forecourt customers."

Phil Maud, Managing Director of Brulines Forecourt Services Division said: "This appointment sees the Brulines Forecourt Division now clearly focused on delivering our strategy and offering to the forecourt industry. I am delighted that Phil identifies with our vision and is joining the team, bringing an unprecedented wealth of experience, particularly in the areas of wet stock management and gauging which are core to our offer.   During his career, he has proved fundamental in delivering a large number of significant contracts from European and global oil companies.  We are focused on growing our business organically by building on the broad customer base which has resulted from this year's acquisitions.  Phil's knowledge and expertise will prove invaluable in helping deliver this growth."

Phil Prow added:  "I am tremendously excited to join Brulines at a time when they have very recently made significant steps to bring a new, innovative offer to the forecourt industry.  Working as part of Brulines' highly talented management team, I hope to help deliver cost-effective, integrated solutions to all sectors of the forecourt industry, from the single dealer site to the largest supermarket and oil company chains, both here in the UK and overseas."

 - Ends -

Enquiries:

Brulines Group plc
James Dickson, Chief Executive	Tel: [phone]
[e-mail]	www.brulines.com

Cenkos Securities plc
Stephen Keys / Camilla Hume	Tel: [phone]
	www.cenkos.com

Media enquiries:

Abchurch Communications
Sarah Hollins  [e-mail]	Tel: [phone] www.abchurch-group.com

About Brulines

Brulines Group is focused on the provision of real time monitoring systems and data management services for the UK's leisure and petrol forecourt sectors. Since its admission to AIM in 2006, the Group has grown both organically and through a series of strategic acquisitions to give the Group access to key vertical markets. The Group operates two divisions which comprise five key products:

LEISURE DIVISION

Dispense Monitoring (DMS)	The Group's core product, DMS, is widely used by owners and operators within the UK licensed on-trade, especially the tenanted / leased pub sector. Flow meters connected to draught beer dispense lines send data via an on-site communication panel to a secure central database. Liquid volumes by fount, draught wine or post mix are tracked as they are served, thereby helping customers to maximise sales, service and quality as well as managing their costs . DMS is installed in over 22,000 pubs and manages data for more than one in three UK pubs.
i-draught (formerly BQM)	A more recent and rapidly growing product offer is i-draughtTM, an extension of the Group's DMS, which scrutinises the quality of products running through beer lines in a bar; measuring volume, temperature, flow rate and liquid type (e.g. beer, cleaning fluid or water) at the point of dispense. i-draught is the first system to provide effective measurement of true yields on draught products. Actual dispense volumes are compared with till transactions to identify shrinkage from products given away, pilferage and wastage. i-draught measures the precise temperature of every pint as it is dispensed, the time taken to dispense each drink, and automatically identifies the liquid allowing customers to know exactly when lines are cleaned. Wherever they are, customers can stay in control through accessing their information on a secure web site.
Gaming  Machine Data Services	The acquisition of Coin Metrics in May 2007 was a strong strategic fit with Brulines' existing Machine Insite business which already provides gaming machine data management and consultancy services to operators within the pub, club and leisure markets. Customers benefit from state-of-the-art real-time data capture and reporting systems that deliver improved machine profitability and operational security.
Vending  Telemetry	The Group's subsidiary Vianet is a pan-European provider of telemetry solutions and data applications to the vending industry. Vianet provides services for all vending management needs; from operations, sales, field services, national accounts to senior management.

 

  

FORECOURT SERVICES DIVISION

Through its Forecourt Services Division, Brulines offers a market leading, integrated toolbox of data management, analysis, and associated services that allow forecourt operators to optimise return on investment from their fuel stocks and the assets designed to store, control and issue fuel. The Forecourt Services Division and its associated services have been built through a series of strategic acquisitions starting with Edensure, a wet stock management business, in October 2008. The acquisition of Energy Level Systems Ltd (ELS) Ltd; the gauging systems, tank lining, LPG and forecourt services business followed in April 2010. In June 2010, the Group acquired Retail Forecourt Solutions Ltd (RFS), the UK market leader in fuel pump calibration, adjustment and legal verification, and also a leading provider of forecourt audit and compliance services. Under the leadership of Managing Director Phil Maud, formerly Morrisons Supermarkets Forecourts Director, who joined in September 2009, the Forecourt Division supplies services to forecourt retailers that account for more than 60% of the fuel sold in the UK, including all the major supermarkets and the majority of the leading oil company brands.

Headquartered in Stockton-on-Tees, Brulines employs more than 290 people. 

For further information, please visit www.brulines.com

 

END

 

 

MSCLLFERDLIRIII