Director Shareholding

Provident Financial PLC
22 October 2001



                                 SCHEDULE 11

         NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1) Name of company

Provident Financial plc

2) Name of director
John Philip de Blocq van Kuffeler


3) Please state whether notification indicates that it is in respect of
holding of the shareholder named in 2 above or in respect of a non-beneficial
interest or in the case of an individual holder if it is a holding of that
person's spouse or children under the age of 18 or in respect of a
non-beneficial interest
Notification in respect of director named in 2 above.


4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them (if notified)
Director named in 2 above.


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s)
-


6) Please state the nature of the transaction. For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary
Sale of shares


7) Number of shares/amount of
stock acquired
-


8) Percentage of issued class
-


9) Number of shares/amount
of stock disposed
171,542


10) Percentage of issued class
0.0699%


11) Class of security
Ordinary shares of 10 4/11p


12) Price per share
609p


13) Date of transaction
22 October 2001


14) Date company informed
22 October 2001


15) Total holding following this notification
10,000 ordinary shares

247,807 share options


16) Total percentage holding of issued class following this notification
0.0041%


If a director has been granted options by the company please complete the
following boxes

17) Date of grant
-


18) Period during which or date on which exercisable
-


19) Total amount paid (if any) for grant of the option
-


20) Description of shares or debentures involved: class, number
-


21) Exercise price (if fixed at time of grant) or indication that price
is to be fixed at time of exercise
-


22) Total number of shares or debentures over which options held
following this notification
-


23) Any additional information
-


24) Name of contact and telephone number for queries
Mrs E Bottomley

Tel: [phone] extension 2210


25) Name and signature of authorised company official responsible for
making this notification
Mrs R J Marshall Smith

Company Secretary


Date of Notification 22 October 2001