Director/PDMR Shareholding

Provident Financial PLC
03 October 2007



                    Provident Financial plc ('the Company')

                        Disclosure of Interest in Shares


 Notification in accordance with Rule 3.1.4R of the Disclosure and Transparency
                                     Rules

On 3 October 2007, the Company was notified pursuant to Disclosure and
Transparency Rule 3.1.2R that on 3 October 2007 Kleinwort Benson (Jersey)
Trustees Limited, as trustees of the Provident Financial plc 2007 Employee
Benefit Trust, transferred the beneficial ownership in 353,058 ordinary shares
of 20 8/11p each in the capital of the Company for no consideration to the
following directors and PDMRs resident in the UK pursuant to the Provident
Financial Long Term Incentive Scheme 2006 ('LTIS').

          Peter Crook                 103,626 shares
          Andrew Fisher                79,907 shares
          Chris Gillespie              78,295 shares          
          Michael Lenora               51,813 shares
          David Merrett                11,226 shares
          John Moulding                12,763 shares
          Ken Mullen                   15,428 shares

These awards will under normal circumstances vest on 12 September 2010, subject
to and in accordance with the rules of the LTIS, provided that the performance
conditions have been satisfied.

Emma Versluys
Deputy Company Secretary
01274 731111 ext. 2569

3 October 2007


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