Licensing Agreement With Vera Wang - New Fragrance

Unilever PLC Unilever NV 20 March 2000 UNILEVER ANNOUNCES LICENSING AGREEMENT WITH VERA WANG FOR NEW FRAGRANCE Unilever announced today that it has signed an exclusive licensing agreement with Vera Wang, the world's premiere designer of luxury wedding dresses, to develop the designer's first fragrance. The union marries one of the world's foremost consumer product companies with one of the fashion world's most multi-faceted stars. Unilever produces Calvin Klein and Elizabeth Arden cosmetics and fragrances. The company holds global licenses with Valentino, Cerruti, Lagerfeld and most recently added Nautica to its portfolio of global fragrance licenses. Widely regarded as the leading designer of luxurious wedding dresses, Ms. Wang has spent more than 25 years in the fashion industry, beginning with a 16-year tenure as a senior fashion editor at Vogue. This was followed by her serving as design director of Ralph Lauren. In 1990, she ventured out on her own, opening a Salon at the Carlyle Hotel to showcase her collection. Her label quickly took off, earning praise from the fashion elite for its luxurious fabrics, exquisite detailing and contemporary interpretation of classic lines. Wang made her mark with wedding dresses, but today is known for offering women modern, elegant and sophisticated ready- to-wear, eveningwear and sportswear. Her collections are currently sold in Saks Fifth Avenue, Barney's New York, Bergdorf Goodman, Neiman Marcus, Nordstrom and other speciality stores around the world. The style of Vera Wang is embraced by many of the world's most fashionable women, including Sharon Stone, Holly Hunter, Meg Ryan, Elisabeth Shue, Mariah Carey, Uma Thurman, Helen Hunt, Kate Capshaw and Jane Fonda. All have worn Vera Wang designs, and continue to collaborate with her on selections for their most important events. According to Laura Lee Miller, president of Unilever Prestige, a business unit of Unilever Cosmetics International, 'We're proud to launch Vera Wang's new fragrance and believe her strong name will resonate with women worldwide. We look forward to working with her to develop a scent that captures the essence of her universally revered style.' According to Chet Hazzard, president of Vera Wang, 'Unilever has a reputation for forming mutually beneficial partnerships with its licensees that extends from product development through distribution; short-range initiatives through long-term planning. The company is truly global and this is an integral step in our plans to bring Vera Wang to the international marketplace.' 'I am absolutely ecstatic about having my own fragrance because it finally enables me to convey my sense of passion and sensuality to a client who cannot necessarily afford my dresses,' says Vera Wang. 'Since my first business is dressing women for some of the most important days of their lives, I feel that we have a unique approach to women, romance and intimacy. I waited for the absolute right partner and I feel this is marriage of the minds. I look forward to creating something unique and special for women from all different worlds.'

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