Acquisition of Grupo Cressida

Unilever PLC Unilever NV 2 March 2000 UNILEVER DOUBLES CENTRAL AMERICAN PRESENCE WITH ACQUISITION OF GRUPO CRESSIDA Unilever has agreed to acquire Grupo Cressida, a family-owned Central American laundry, soaps, foods and beverages company, for US$314 million cash (£197m approx). It will acquire all the assets and trademarks related to Cressida, doubling the size of Unilever's business in the region. The acquisition includes the transfer of approximately 2500 employees and its strong sales and distribution network . Cressida will retain its snacks and palm plantation interests in Central America. It is expected that the transaction will be completed by the end of March, subject to contract conditions. Cressida, founded in 1960 and based in Tegucigalpa, Honduras, with operations across Central America, holds strong market positions in the powder detergents, laundry soap, foods and beverages markets. Its leading brands, which are common across the entire region, include Xedex in powder detergents, Xtra in soap bars and Natura's for foods and beverages. All have had a history of continuous growth based on strong branding and innovation. Ralph Kugler, president of Unilever's Latin America business group, said: 'The acquisition represents a perfect fit to Unilever in terms of brand portfolio and extended distribution. The combination of Cressida's local strengths with Unilever's existing joint venture in Unisola and international brands and expertise, will significantly enhance Unilever's competitive position in Central America. It will create a strong base from which to generate growth and develop innovative products for the benefit of consumers.' The acquisition of Cressida represents an important further step to strengthen Unilever's position in core categories in North Latin America, enhancing at the same time its overall position in Latin America. In 1999 Unilever acquired the home and personal care business (HPC) of Sociedad Industrial Dominicana, Dominican Republic, and a controlling interest in the Varela HPC business in Colombia. This investment demonstrates Unilever's commitment to growing its presence in Latin America, where its 1999 sales totalled US$4.6 billion (£2.85bn) and operating profit before exceptionals was US$453 million (£280m).

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