Re Alliance

Transense Technologies PLC
                         ("Transense" or the "Company")

                   The AIM-listed technology transfer company

Translogik & Duratread Forge Alliance to Launch Tyre Monitoring & Asset Tracking
                          System across Latin America



(10th February, 2011)  DURATread, theOTR and Mining Tyre specialists have joined
forces  with UK  company Translogik,  to launch  the state-of-the art OTR iTrack
Asset  management system  in Latin  America. In  line with Translogik's business
strategy  of forging alliances with major regional mining and off-road companies
in  order to leverage existing customer networks and accelerate market adoption,
Duratread  will provide rapid, high quality technical and after-sales support to
end-users.

TheOTR  iTrack Tyre  Pressure Monitoring  System (TPMS),  monitors and transmits
live,   uninterrupted   real-time  data  about  individual  tyre  pressures  and
temperatures  as well as vital vehicle  information such as speed, acceleration,
braking and route traveled.  Tests conducted since the Spring of 2010 on 400 ton
dump  trucks, have already proven  the durability of the  system in large mining
operations.

The  OTR  iTrack  TPMS  is  fitted  on  site  by  trained  engineers who install
transmitters,  antennae, and  an in-cab  display linked  to the GPS/GSM network.
 This  unique technology  uses GPS  instead of  fixed perimeter transmitters and
continual live data is transmitted at the dispatch, in the cab, on the internet,
in a dedicated client area and even to data enabled mobile phones.

The   benefit  to  fleet  owners  is  that  they  get  immediate,  uninterrupted
information  in real-time on their computer or mobile phone which means they can
act  quickly  and  efficiently  to  maximise  tyre  performance,  reduce vehicle
downtime and increase safety for the vehicle and driver.

Laurence Turnbull, Managing Director of Duratread commented.
"We had been looking for a system to monitor tyre performance that would give
added value to our clients regardless of whether or not they were using
Duratread Tyres on their fleet.

For  our regular  contracted clients,  we ensure  Duratread Tyres are fully pre-
enabled with sensor and RFID technology when they arrive from the factory, so it
really  is a  "plug and  play" system  as far  as the Duratread Tyre operator is
concerned.  But as we are increasingly  becoming consultants on tyre performance
optimisation,  because our system is not linked to the purchase of tyres, we are
able to assist fleets or their tyre service companies install the OTR iTrack and
get  the same benefits.  We believe that  our methodology makes the product more
financially  viable, technically more  robust and is  applicable for smaller and
independent operators as well as larger companies".

Graham Storey, CEO of Translogik commented.
"We are delighted to be working with Duratread in bringing the iTrack OTR TPMS
system to Latin America. As an independent tyre specialist, Duratread are able
to take their pick of the systems currently available and select best-of-breed
solutions. Having Duratread align themselves to iTrack reinforces our belief
that Translogik offer the most compelling OTR asset management solution on the
market today."

In  a market  where tyre  prices are  rapidly increasing  and demand  is already
exceeding supply, the OTR iTrack Asset Management system will allow companies to
make tyres last longer and get a better return on their tyre investment.

For a live demonstration and more information, contact:
Laurence Turnbull:[e-mail]
Tel: +[phone]  www.duratread.com

For more information, please contact:


 Transense Technologies PLC       Tel: [phone]

 Graham Storey, Chief Executive

 Laurence Turnbull                Tel: +[phone]
 Managing Director, Duratread


  Brewin Dolphin - Nomad

 Neil Baldwin                     Tel: [phone]



 Hybridan LLP - Broker

 Claire Noyce                     Tel: [phone]


 Peckwater PR

 Tarquin Edwards                  Tel: [phone]
                                  [e-mail]





About Duratread

Duratread is a specialist manufacturer of OTR Tyres for the Mining Industry,
Port and Logistics enterprises, Earthmoving and Construction machines. Duratread
also provides added value products to enhance tyre life and reduce vehicle
downtime.



www.duratread.com



About Translogik

Translogik provides a range of hardware and software solutions for asset
management and tracking, data collection and fleet management focused on the
tyre industry.

The product portfolio includes wireless tread depth data collection tools for
truck and off-the-road (OTR ) vehicle tyre inspections,  RFID (Radio Frequency
Identification) tags and patches for tyres and general asset tracking, and a
range of temperature and pressure monitoring systems (TPMS) for bus, truck & OTR
applications in mining, earth-moving and construction.

Translogik Limited is a wholly owned subsidiary of Transense Technologies PLC.
Transense is listed on the Alternative Investment Market of the London Stock
Exchange (TRT).

 www.trans-logik.com





About Transense

Transense Technologies is a technology transfer company based in Upper Heyford,
Oxfordshire, UK. Transense develops Surface Acoustic Wave (SAW), wireless,
batteryless, sensor systems in partnership with its licensees and partners,
Honeywell, Melexis, Michelin, Sengenuity, Stack, Tai-Saw, Texas Instruments,
SCHOTT, McLaren Electronic Systems and Carbon Motors.

Current applications include Tyre Pressure Monitoring Systems (TPMS) and torque
systems for Electrical Power Assisted Steering (EPAS) and driveline management.

Transense is listed on the Alternative Investment Market of the London Stock
Exchange (TRT)

For more information visitwww.transense.co.uk









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Source: Transense Technologies plc via Thomson Reuters ONE

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