Re Joint Venture

Totally PLC 22 January 2001 For Immediate Release: 0700hrs, 22nd January 2001 TOTALLY PLC ('Totally' or 'the Company') Investment in Virtual Jerusalem Holdings SUMMARY * Coalition agreement between Bank Hapoalim B.M., E-Shop Enterprises LLC and Totally * Totally subscribes for 40 per cent of Virtual Jerusalem Holdings for US$100,000 * Virtual Jerusalem Holdings acquires VirtualJersualem.com - one of the leading community portals servicing the North American Jewish market * VirtualJerusalem.com at its peak boasted 250,000 registered users and in excess of 5,000,000 page impressions per month * Funding of US$1.15million is to be provided by Bank Hapoalim B.M at no recourse to Totally beyond a charge on its share in Virtual Jerusalem Holdings * Bank Hapoalim B.M. to be issued with 2.78 million warrants in Totally, exercisable at 21p by January 2002 The Directors of Totally are pleased to announce a strategic coalition between Bank Hapoalim B.M., the leading Israeli financial services provider, E-Shop Enterprises LLC, a US based Jewish e-commerce and Internet service provider and owner of the 3 Dimensional site www.jewishstreet.com and Totally, owners of the www.totallyjewish.com web site and the London Jewish News. The three partners will form an Israeli registered joint venture company, Virtual Jerusalem Holdings Limited ('VJH'). VJH will acquire Virtualerusalem.com, which at its peak boasted some 250,000 registered users, generating in excess of 5,000,000 page impressions per month. VirtualJerusalem.com was formerly owned by Virtual Communities Incorporated (VCIX), the software author that reported financial difficulties late last year. Both Totally and E-shop Enterprises will subscribe for 40% of VJH in exchange for a capital investment of $100,000 each. Bank Hapoalim will subscribe for the residual 20% of the equity in exchange for a capital investment of $50,000. Bank Hapoalim B.M. has provided ongoing funding for VJH of $1,150,000 on a non-recourse basis to Totally beyond a charge on its share in VJH. In addition to the facilities being provided for this venture Totally has agreed to issue 2.78 million warrants in Totally to Bank Hapoalim B.M., which are exercisable at 21p per share at any time up until January 2002. Steve Burns, chief Executive of Totally, commented: 'This is an exciting investment for the company. In October 2000 Totally stated its intent to pursue a strategy of establishing the company as the leading global, Jewish focused multi-media and leisure group. This investment represents the first step in achieving that goal.' Jess Dolgin, Chief Executive Officer of E-shop Enterprises LLC, commented, 'The synergies between Totally who specialize in publishing and E-Shop who specialize in e-commerce are immense and this investment represents an important stage in the creation of a global alliance to leverage marketing and sales opportunities across the Jewish community worldwide. We anticipate that the new partnership and the joint operation of Virtual Jerusalem will establish the group as a dominant force in the Jewish online arena.' Mr. Yossi Dauber, Deputy Chairman of the Board of Management of Bank Hapoalim B.M, commented, 'We are pleased to take a 20 per cent stake in a business run by two young and dynamic companies who possess the skill sets necessary to rebuild what was a commercially successful brand. This investment is part of the bank's policy to enhance its relationships with the Jewish communities worldwide. We look forward to a fruitful and rewarding partnership.' For further details please contact:- Totally Plc Steve Burns Tel: 020 7692 6929 Chief Executive John East & Partners Limited Tel: 020 7628 2200 John East David Worlidge Simon Clements Hansard Communications.com Ltd Adam Reynolds/Takki Sulaiman Tel: 020 7735 9415

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