Director Shareholding

Totally PLC
15 October 2003


                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1)    Name of company

Totally Plc


2)   Name of director

Daniel Assor


3)   Please state whether notification indicates that it is in respect of
holding of the shareholder named in 2 above or in respect of a non-beneficial
interest or in the case of an individual holder if it is a holding of that
person's spouse or children under the age of 18 or in respect of a
non-beneficial interest

In respect of Director in 2 above


4)   Name of the registered holder(s) and, if more than one holder, the number
of shares held by each of them (if notified)

Daniel Assor


5)   Please state whether notification relates to a person(s) connected with the
Director named in 2 above and identify the connected person(s)

In respect of Director named in 2 above


6)   Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary

Placing Subscription and Grant of EMI Options


7)   Number of shares acquired

180,000 shares acquired

1,250,000 share options granted


8)       Percentage of issued class

0.31 per cent.


9)   Number of shares/amount of stock disposed



10)       Percentage of issued class



11)   Class of security

Ordinary Shares of 1p each


12)   Price per share

2.875p


13)   Date of transaction

14th October 2003


14)   Date company informed

14th October 2003


15)   Total holding following this notification

1,576,436


16)            Total percentage holding of issued class following this
notification

2.71 per cent.

If a director has been granted options by the company please complete the
following boxes


17)   Date of grant

      14th October, 2003


18)   Period during which or date on which exercisable

      14th October, 2006


19)   Total amount paid (if any) for grant of the option

      Nil


20)       Description of shares or debentures involved: class, number

      Ordinary Shares of 1p each


21)       Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

      3.62p


22)   Total number of shares or debentures over which options held following
this notification

      2,250,000


23)   Any additional information


24)   Name of contact and telephone number for queries

Steve Burns 020 7692 6929


25)   Name and signature of authorised company official responsible for making
this notification

Date of Notification 15th October 2003



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