Re Agreement

Bright Things plc 10 May 2004 Bright Things PLC Agreement with BBC Worldwide 10 May 2004 An agreement between games company Bright Things and BBC Worldwide heralds development of leading children's character brands for a new early learning platform. Some of the world's leading character properties, including Teletubbies, Tweenies, Fimbles and Balamory, are to be brought to life on a new educational 'interactive DVD' platform, following a deal announced today by Bright Things and BBC Worldwide, the commercial consumer arm of the BBC. The deal brings together BBC Worldwide's established children's portfolio with Bright Things' innovative technology, developed specially for the educational pre-school market. BBC Worldwide will grant Bright Things a first option to license the publishing rights for the Bright Things platform in all new BBC children's properties to which BBC Worldwide has the relevant rights. BBC Worldwide and Bright Things will work to ensure all products are developed within BBC editorial policy and fair trading guidelines, ensuring appropriate controls are maintained over BBC intellectual property. In addition, BBC Worldwide will provide a dedicated development team from its award-winning multimedia business to help develop products based on the Tweenies, Teletubbies, Fimbles, Bill & Ben, Andy Pandy, Little Robots and Balamory for the innovative new format. Bright Things Publishing Director Matthew Tims said, 'Through this arrangement we will be able to bring some of the most loved and trusted children's brands to our platform. We're delighted at the prospect - and thrilled to be working so closely with BBC Worldwide. This is the first deal Bright Things has announced, and I look forward to adding to our list of content providers over the coming months.' BBC Worldwide's Director of Global Marketing and Brand Development Mark Young, said: 'This kind of licensing agreement allows us to make the most of our exceptional portfolio of children's brands while supporting the development of an exciting new format.' For further information please contact: Bright Things PLC Dominic Wheatley, CEO 07976 295071 Matthew Tims, Publishing Director 07976 740397 Jonathan Glass / Mark Antelme, Brunswick 020 7404 5959 BBC Worldwide Jennie Allen/Andrew Widger, Communications 020 8433 1311 or andrew.widger@bbc.co.uk NOTES FOR CORRESPONDENTS About the Bright Things technology The technology is a completely new interactive DVD device that uses the household DVD and television to display TV quality graphics and provides an input device that young children can easily use and understand, and learn with. The pre-school educational games platform is set for worldwide launch in 2005. About Bright Things Bright Things was founded in 2002 by ex-Eidos executives Dominic Wheatley and John Kavanagh. The company's technology team in San Jose California has created and patented a pioneering low-cost games platform for use by pre-school children. Bright Things recently raised £4.5M capital from a flotation on The Alternative Investment Market. About BBC Worldwide BBC Worldwide Limited is the commercial consumer arm, and a wholly owned subsidiary, of the British Broadcasting Corporation (BBC). The company was formed in 1994 to develop a co-ordinated approach to the BBC's commercial activities: television, publishing, product licensing, internet and interactive. BBC Worldwide exists to maximise the value of the BBC's programme and publishing assets for the benefit of the licence payer, and re-invest in public service programming. Turnover in the last financial year (2002-2003) was £640 million and £123 million was returned to the BBC. About the agreement This master licence to Bright Things in respect of BBC children's properties is for a fixed duration. Each licence for individual character properties is subject to its own individual terms. Bright Things has granted consideration of cash and 333,333 ordinary shares in Bright Things to BBC Worldwide. In addition, Bright Things has granted BBC Worldwide a two year option to acquire a further 1.5 million ordinary shares at £2 per share. Application has been made for the additional ordinary shares in Bright Things to be admitted to AIM. This licence is not a substantial transaction under the AIM rules. This information is provided by RNS The company news service from the London Stock Exchange
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