Global strategy

BrainJuicer Group PLC
11 February 2008


Press Release                                                 11 February 2008



                             BrainJuicer Group PLC

                        ('BrainJuicer' or 'the Company')

                     BrainJuicer reinforces global strategy


BrainJuicer Group PLC, (AIM: BJU), a leading international online market
research agency, today announces the appointment of Susan Casserly Griffin as
Vice President of Marketing and Business Development.  Susan will be based in
New York and will work with BrainJuicer's global offices, which service clients
in over 50 countries.


Susan joins BrainJuicer with over 20 years experience in the market research
industry in both the client and consulting roles.  Having most recently served
at Global Market Insite (GMI) and at Aberdeen Group, Susan started her career at
the American Stock Exchange, where she rose to the position of Vice President of
Administrative Services. In these and other roles, Susan has established herself
as a highly successful marketeer and business development professional. She has
been brought in to this new position at BrainJuicer to serve a global role to
build awareness and to help drive the Company's business forward, particularly
where BrainJuicer serves clients with a multinational footprint.


Susan will be supporting Ari Popper, North American President, as he continues
BrainJuicer's previously announced strategy of US expansion from the Company's
current offices in New York, which will include strengthening the Company's
presence in Los Angeles.  Ari joined BrainJuicer from his previous role at
Millward Brown as Vice President and a senior manager of their LA office, and is
now pursuing BrainJuicer's North American expansion through both new and
existing clients.


John Kearon, CEO of BrainJuicer, commented:  'The Board is excited about the
possibilities that are becoming apparent for our worldwide offices, as
BrainJuicer establishes itself as a global Company with a presence in all of our
strategically important markets.  This local presence makes a great difference
to our clients, whose teams demand local knowledge as well as the innovative
approach of a global company.


'Susan's appointment marks a significant strengthening of the team dedicated to
developing BrainJuicer's business opportunities worldwide, and we look forward
to working with her and Ari to further establish BrainJuicer as a serial
innovator in market research methodologies.'


                                         - Ends -



For further information, please contact:
BrainJuicer plc
John Kearon, Chief Executive Officer                    Tel: [phone]
                                                        www.brainjuicer.com

Landsbanki Securities (UK) Limited
Nomad & Broker                                     
Fred Walsh / Simon Brown                                Tel: [phone]
                                                        www.landsbanki.co.uk


UK media enquiries:
Abchurch Communications
Heather Salmond / Joanne Shears                        Tel: [phone]
[e-mail]                       www.abchurch-group.com


US media enquiries:
BrainJuicer plc
Susan Griffin, VP Marketing and Business Development       Tel:  [phone]



Notes to Editors:

BrainJuicer carries out quantitative online research using innovative, bespoke
software to produce insightful market research for large, multinational
companies, including 10 of the world's top 50 companies (FT 500 September 2006).

BrainJuicer operates in a growing sector of the US$25bn global research market,
namely quantitative online research. BrainJuicer's main competitors are large
traditional market research providers who have dominated the market for off-line
market research, such as AC Nielsen, Millward Brown, Research International and
Taylor Nelson Sofres.

Whilst the largest traditional research companies have developed their own
online capability, BrainJuicer has a number of key attributes which have
contributed to it achieving rapid growth and winning contracts with prestigious
clients, including:


• Research platform that delivers greater diagnostic insight. BrainJuicer has
developed tools and award-winning techniques that enable it to provide a greater
level of diagnostic insight into quantitative market research. These techniques
enable clients to enhance their understanding of consumer preference and help
them make decisions on the best way to develop their products and services.


• Speed. BrainJuicer's automated research techniques enable it to conduct
complicated studies very quickly. BrainJuicer's rapid deployment and results
production, even on multi-country studies, provide clients with a speed to
market advantage in the development of new products and services.


• A scaleable online-only business model. Unlike the traditional research
companies who maintain both on and offline data collection capabilities,
BrainJuicer is able to focus on operating a scaleable online-only business
model.


To date the Group has conducted projects in over 50 countries and more than 30
languages and has established offices in the UK, the Netherlands and the US.


The Group's revenues come from full service market research work, and from its
online Juicy Brains Panel in the UK.




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