Reseller agreement in India

RNS Number : 9871I

Synchronica PLC

23 March 2010

 



Synchronica plc

('Synchronica' or 'the Company')

Reseller agreement with 25,000 license commitment in India

Synchronica plc, the AIM listed mobile email, instant messaging and data synchronisation provider, announces that it has signed a reseller agreement with a Device Manufacturer in India ('the Device Manufacturer').

Under the terms of the agreement the Device Manufacturer will bundle Synchronica's award winning Mobile Gateway with devices offered under its own established brand, which in turn will be sold to mobile operators across India. The Device Manufacturer is contractually committed to an initial purchase order for 25,000 licenses of Mobile Gateway to be bundled with devices. To date the Device Manufacturer has sold several million handsets in India.

With over 525 million mobile phone users in total and more than 19 million new users added during the month of December 2009, India is the second largest mobile market in the world. The Indian telecoms industry is one of the fastest growing in the world and according to India's largest mobile phone group it is possible that India will have more than a billion mobile users by 2015.

Synchronica's Mobile Gateway provides push email and mobile synchronisation services and has recently been expanded to include instant messaging, news feeds and access to popular social networking sites. Mobile Gateway is based on industry standards and requires no additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost, entry-level devices.

Nick Jotischky, Informa's principal analyst for emerging markets, commented on the new contract win:  "The single biggest challenge facing India's mobile operators is the competitive nature of the market. In an environment dominated by price wars, falling ARPU rates, high congestion levels and the impact of churn, it is increasingly important for operators to offer something different from their competitors, and that is relevant to their end-users. Whilst network performance is one such differentiator, Informa views the potential of VAS as the key to mobile operator models in India. Synchronica's agreement with an Indian device manufacturer to bundle Mobile Gateway with devices is one example of this trend. Indeed, our forecasts estimate that the value of the cellular non-voice market in India will exceed US$13.8 billion by 2014 with messaging services contributing approximately 30% of this total."

Carsten Brinkschulte, CEO of Synchronica, said, "Clearly the rapidly expanding Indian telecoms market is a key emerging market for Synchronica and our products are ideally suited for device manufacturers and operators who want to offer attractive mass-market data services to all users, not just those with high-end devices but also customers with entry-level devices. Our new partner in India, with more than 300 channel partners across the country and access to more than 20,000 retail outlets, is in an excellent position to help accelerate sales of Mobile Gateway licenses in India."

Enquiries:

Synchronica plc www.synchronica.com	Carsten Brinkschulte, CEO Angus Dent, CFO, Nicole Meissner, COO,	[phone] [phone] [phone]
FinnCap	Clive Carver , Nomad	[phone]
	Charlotte Stranner, Corporate Finance	[phone]
	Stephen Norcross, Corporate Broker	[phone]
Walbrook PR Ltd	Paul McManus	[phone] [phone] [e-mail]

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging, backup & restore and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass-market messaging services, increasing data revenues and reducing churn.

Synchronica's Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email-to-MMS and Email-to-SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding Instant Messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities using the industry-standard XMPP and provides gateways to popular Internet IM communities connecting any IMPS enabled handset.

Headquartered in England, Synchronica also maintains a development centre in Germany, in addition to a regional presence in the USA, Hong Kong and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information please visit www.synchronica.com.

 

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