Device Management Portal

Synchronica PLC
08 November 2006


Embargoed until 0700h, 8 November 2006



             Synchronica is Major Backer of Mobile Industry's First
                                        
                            Device Management Portal


London / Miami, 8 November 2006, Synchronica, a vendor of mobile device
management and synchronisation software based on open industry standards,
announces its support for the Mobile Device Management (MDM) Forum and its
associated portal (www.devicemanagementforum.org) launched on 31 October. The
Device Management Forum is the first of its kind to focus on the key issue of
mobile device management and involves a group of high level stakeholders
involved in the development, distribution and management of end user
telecommunications devices and services. Stakeholders include leading device
manufacturers, network operators, software vendors, distributors and retailers.


The Device Management Forum is the brainchild of former Ovum and Gartner analyst
Abraham Joseph, a recognised industry expert in mobile device management and
over-the-air (OTA) technologies. Overseen by Mr Joseph, the portal will provide
telecommunications industry professionals with mobile industry news, event
listings, in depth articles and interviews with industry leaders.

Synchronica provides two key products for mobile device management: the first is
the SyncML DM Server providing an automated hotline to help device manufacturers
and mobile operators to combat spiraling customer care costs. The automated
hotline can be used to identify and resolve phone configuration problems
over-the-air and send OTA firmware updates. The second is Mobile Manager, a web
based MDM solution, targeted at providing a self-care solution to large
enterprises, ASPs (Application Service Provider) and operators.

Explaining the drivers behind the foundation of the MDM Forum, Mr Joseph said:
"Device management is a key issue. An increasingly disparate array of devices
and peripherals need to be managed to deliver and maintain qualities of service,
secure corporate assets and comply with regulation. Additionally, device
management is becoming important in other industrial sectors, such as automotive
and healthcare, where the techniques developed for telecoms and IT are finding
wide applicability. Our aim is to provide this portal to enable key industry
players to keep abreast of the applications that drive and influence the
development of device management products and services."

Commenting on Synchronica's role as a major stakeholder in the Device Management
Forum, Synchronica's CEO, Carsten Brinkschulte said, "The complexity of today's
communication devices is driving demand for sophisticated methods of managing
large numbers of Smartphones, either using a self-care facility or a hosted
service. By delivering device configuration, management and security services
over-the-air, device manufacturers, operators and large enterprises can enjoy
the benefits offered by these powerful mobile communications tools, without
incurring large costs for their deployment and management. This is why
Synchronica plans to play a key role in the MDM Forum."



                                     -ends-


About Synchronica


Synchronica develops and markets synchronisation and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronisation (OMA DS) to device management (OMA
DM) and firmware update over-the-air (FUMO/FOTA). Synchronica has a strong track
record in the mobile industry including several live carrier-grade
installations.

Products include the SyncML DM Server which enables operators and device
manufacturers to build automated customer-care systems and the award-winning
SyncML Gateway, which enables seamless synchronization of corporate data
including Push-Email using OMA DS and Push IMAP. Its latest offering,
award-winning Mobile Manager, enables mobile operators and application service
providers (ASPs) to offer mobile device management as a hosted solution to
enterprise customers.

Headquartered in the UK with offices in Berlin and Washington D.C., Synchronica
plc is a public company listed on the London Stock Exchange (AIM:SYNC).


More information is available at www.synchronica.com

Nicole Meissner, CMO
Synchronica plc
Tel: [phone]





About the Device Management Forum


The Device Management Forum brings together major stakeholders in the
development, distribution and management of communication devices and services.
Its major objectives are to promote knowledge and understanding of device
management and associated issues, and to help stakeholders maximise the benefits
from their investments.

Management and security of mobile devices, particularly smartphones, is one of
the DM Forum's key focuses. However, DM Forum recognises that fixed and mobile
applications and devices are converging, that device capabilities and form
factors are changing rapidly and that technologies originally developed for the
communication market are being applied in other sectors. For these and other
reasons, the DM Forum defines its focus simply as device management.

For additional information on the Device Management Forum, please contact:

Abraham Joseph
Mob: [phone]
[e-mail]


Bob Brace
Mob: [phone]
[e-mail]






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