Director/PDMR Shareholding

Sunrise Diamonds PLC
31 March 2008



                              Sunrise Diamonds plc

                                ('the Company')


                             Director Shareholding


31 March 2008


The Company announces that it has today been notified by Neil Herbert, a
Non-Executive Director, that he has today purchased 125,000 ordinary shares of
0.1 pence each in the Company at a price of 1.4 pence per share and 200,000
ordinary shares of 0.1 pence each in the Company at a price of 1.35 pence per
share. The shares have been purchased in Mr. Herbert's wife's name.


Mr. Herbert therefore now holds a total of 1,096,520 shares in the Company
representing 0.79% of the issued share capital.

For further information, please contact:


Patrick Cheetham, Sunrise Diamonds plc.
Tel: [phone]. Mobile: [phone]


John Greenhalgh/Ron Marshman, City of London PR Ltd.
Tel: +44 ( 0)20-7628-5518


Brett Miller/Roxane Marffy, Ruegg & Co Limited
Tel: [phone]






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