Chairman's Statement

Sun Life Fin.Services of Canada Inc
13 April 2000


DIVERSIFIED INTERNATIONAL PLATFORM FOCUSED ON WEALTH MANAGEMENT -- KEY TO SUN
LIFE OF CANADA'S SUCCESS SAYS CHAIRMAN AND CEO

(TORONTO - April 13, 2000)  - Speaking today at the 129th Annual Meeting of
Sun Life of Canada, Chairman and Chief Executive Officer Donald A. Stewart
highlighted the changes undertaken to prepare the Company for going public and
its strategies for growth in an increasingly competitive financial services
environment. 

'Having re-defined our business and completed the transition to a public
company, Sun Life of Canada is focused on adding value for our policyholders
and customers, and in doing so, creating value for our shareholders,' said Mr.
Stewart. 'We have set ambitious performance targets to which the entire
organization is committed.'

'In the past year, there has been a deliberate narrowing of the scope of our
activities and an enhanced focus on areas of proven strength, where we either
are a leader or are in the position to be a leader,' he said. 'As a result, we
generated strong growth in revenues across all our businesses in 1999.'

The meeting of the policyholders and sole shareholder of Sun Life Assurance
Company of Canada was the first held since the Company's demutualization on
March 22, 2000.  Shares of Sun Life of Canada's new holding company, Sun Life
Financial Services of Canada Inc. began trading on the Toronto, New York and
London stock exchanges on March 23, 2000 and on the Philippine Stock Exchange
March 24, 2000.

Mr. Stewart emphasized a vision of a company, that is and will continue to be
'a world-class provider of financial services to individuals over their
lifetime.' 

Sun Life of Canada will continue to refocus its business around core
competencies, paying particular attention to the needs of customers.  'Going
forward, we intend to build enduring relationships with our customers through
creating and offering innovative financial solutions that uniquely address
their needs and distinguish Sun Life of Canada within a crowded marketplace,'
said Mr. Stewart.

Strong Balance Sheet and Top Line Growth:

Assets under Management continued to grow rapidly in 1999 increasing from Cdn
$251 billion to Cdn $301 billion. This was primarily driven by explosive
growth in the Company's mutual fund businesses, which have grown at a
five-year annual growth rate of 34 per cent.

On a pro forma basis, the Company's ratio of actual to required capital, or
MCCSR (Minimum Continuing Capital and Surplus Requirements), stands at 257 per
cent, well in excess of the minimum requirement of 150 per cent.


Moving Forward:

Sun Life of Canada has identified strategies for growth that will
strategically position the Company to succeed in the new competitive
environment.  

Continuing to expand the wealth management business in the mutual fund,
investment management business and the retirement market in the U.S through
MFS Investment Management. In Canada, a similar opportunity exists with
Spectrum United and McLean Budden. Sun Life of Canada's strong wealth
management distinguishes the Company from other financial services companies. 

 
The Company is in the midst of a major turnaround in its United Kingdom
operations that offers significant upside potential.  A new management team is
in place in the United Kingdom, implementing a complete restructuring of the
business. 

Investing in businesses with a high internal rate of return.  These
investments are intended to include acquisitions and joint ventures that add
value to the balance sheet.  With Sun Life of Canada's size and financial
strength, the Company intends to be a strategic acquirer in the consolidating
financial services industry.

Sun Life of Canada's senior management team is focused on creating shareholder
value, with specific plans to enhance Return on Equity over the next three
years.

Sun Life of Canada commenced business in 1871 and has grown to become a
diversified global financial services organization. The first Annual Meeting
of shareholders of the new holding company, Sun Life Financial Services of
Canada Inc., will be held in the spring of 2001.

Sun Life Financial Services of Canada Inc. and its subsidiary companies
provide a wide range of savings, retirement, pension and life and health
insurance products and services to individuals and corporate customers and
operate primarily in Canada, the United States and the United Kingdom, and
also has operations in Asia and South America.


Media contact:                            Investor contact:
Audrey Gouskos                            Thomas Rice
Director, Media Relations                 Vice President, Investor Relations
[phone]                            [phone]