Rule 2.10 Announcement

SMG PLC 18 August 2006 18 August 2006 For immediate release SMG plc ('SMG') Rule 2.10 Announcement SMG announces, in accordance with Rule 2.10 of the City Code on Takeovers and Mergers, that as at the close of business on 17 August 2006 it had the following relevant securities in issue: 315,666,185 ordinary shares of 2.5p each ('Ordinary Shares'). The ISIN reference number for these securities is GB0004325402. 6.5% convertible unsecured loan stock amounting to £22,800,826, which are convertible into 11,464,437 Ordinary Shares. The ISIN reference number for these securities is GB0004325626. 'Dealing Disclosure Requirements Under the provisions of Rule 8.3 of the Takeover Code (the 'Code'), if any person is, or becomes, 'interested' (directly or indirectly) in 1% or more of any class of 'relevant securities' of UTV or of SMG, all 'dealings' in any ' relevant securities' of that company (including by means of an option in respect of, or a derivative referenced to, any such 'relevant securities') must be publicly disclosed by no later than 3.30 pm (London time) on the London business day following the date of the relevant transaction. This requirement will continue until the date on which the offer becomes, or is declared, unconditional as to acceptances, lapses or is otherwise withdrawn or on which the 'offer period' otherwise ends. If two or more persons act together pursuant to an agreement or understanding, whether formal or informal, to acquire an ' interest' in 'relevant securities' of UTV or of SMG, they will be deemed to be a single person for the purpose of Rule 8.3. Under the provisions of Rule 8.1 of the Code, all 'dealings' in 'relevant securities' of UTV or of SMG by UTV or SMG, or by any of their respective ' associates', must be disclosed by no later than 12.00 noon (London time) on the London business day following the date of the relevant transaction. A disclosure table, giving details of the companies in whose 'relevant securities' 'dealings' should be disclosed, and the number of such securities in issue, can be found on the Takeover Panel's website at www.thetakeoverpanel.org.uk. 'Interests in securities' arise, in summary, when a person has long economic exposure, whether conditional or absolute, to changes in the price of securities. In particular, a person will be treated as having an 'interest' by virtue of the ownership or control of securities, or by virtue of any option in respect of, or derivative referenced to, securities. Terms in quotation marks are defined in the Code, which can also be found on the Panel's website. If you are in any doubt as to whether or not you are required to disclose a 'dealing' under Rule 8, you should consult the Panel.' This information is provided by RNS The company news service from the London Stock Exchange

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