Launch of Peopleschampion.com

SMG PLC 07 August 2006 SMG Launches Online Champion for Consumers The Board of SMG plc ('SMG') announces the launch of Peopleschampion.com - an exciting new online initiative that will offer consumers exhaustive price comparisons in the purchase of financial, utility, travel and other products. Peopleschampion.com is expected to generate significant consumer transactions and revenues, drawing on the substantial promotional power of SMG's media assets: STV; Virgin Radio; Primesight and Pearl & Dean. Peopleschampion.com was conceived, and will be headed, by Jim Spowart, founder of Standard Life Bank and Intelligent Finance and a recognised innovator in the personal finance arena. Jim will oversee the launch of the concept, feature strongly in editorial content giving consumers guidance on seeking value for money and use his reputation and profile to market and promote the website. The Peopleschampion.com website will be powered by Moneysupermarket.com which has relationships with a large number of suppliers of products and has a well-established position in the UK intermediary online space. The business will generate income based on the number of users utilising the website's comparison functions and it is expected to reach profitability early in its first year. Peopleschampion.com represents an excellent fit with SMG's online strategy and will be supported by SMG's other consumer-facing online businesses: stv.tv; virginradio.co.uk and pearlanddean.com. Commenting on the launch of Peopleschampion.com, Donald Emslie, Acting Chief Executive of SMG, said: 'Peopleschampion.com is a fantastic business proposition and provides a great opportunity to build on our very strong relationship with our viewers and help them save money. 'This initiative fits SMG's digital strategy like a glove and will help us achieve our stated aim of generating more than 25% of broadcasting revenues from non-spot advertising by 2010.' Jim Spowart said: 'Put simply, we will be bringing consumers the best deals. This will save them significant amounts of money. My track record has been in offering people value-for-money products and Peopleschampion.com is the natural progression. We will be offering huge choice and showing people how they can move to a better deal in a wide range of products from credit cards, insurance, mortgages through to travel and energy supply. 'This is the future and we know that the UK consumer has been waiting for this easy-to-use, one-stop shop.' About Peopleschampion.com The internet-based business has been created by Jim Spowart and a series of financial backers. Its aim is to become one of the UK's most trusted and recognised price comparison websites offering genuine choice to the consumer across a wide range or products. About Jim Spowart Jim is one of the UK's most successful entrepreneurial financial experts. After working for many years with Royal Bank of Scotland, he helped Peter Wood set up Direct Line Financial Services. He was the founder of Standard Life Bank and Intelligent Finance, the innovative internet subsidiary of HBOS. Under Jim's direction, IF was able to capture nearly 8% of the UK's mortgage market. He has created more than 5,000 jobs across the UK. Details of the Transaction Peopleschampion.com Limited ('the Company'), a company which has not previously traded with gross assets valued at £2,060, as at 31 December 2005, owns the Peopleschampion.com website, trademark and associated intellectual property. SMG has, today, acquired an 80% holding and 100% of the voting rights in the Company from Jim Spowart, Kenneth Kemp, Ian McAteer, Mark Reid and Andrew Lindsay (together 'the Founders') for an initial consideration of £250,000. The Founders retain a 20% holding in the Company and enhanced profit incentive arrangements in the initial period. A further £250,000 of deferred consideration is payable by SMG to the Founders in aggregate, subject to the satisfaction of certain financial performance targets. The consideration is to be satisfied by the issue of loan notes by SMG to the Founders. SMG has granted to the Founders an option to require it to purchase their shareholdings in the Company in January 2010 and January 2012 and the Founders have granted to SMG an option to acquire their shareholdings in the Company on the fifth anniversary of today's date. The purchase price for any shares acquired pursuant to these options shall be based on a multiple of the Company's profits, subject to a cap of £15,000,000 in aggregate and subject to a minimum amount of: (i) £250,000 in aggregate in the event that the relevant profits of the Company exceed £500,000 but are less than £1,000,000; and (ii) to a minimum amount of £500,000 in the event that the relevant profits of the Company are greater than or equal to £1,000,000. Ends 7 August 2006 Further enquiries: Callum Spreng Group Communications Director 0141 300 3640 SMG plc This information is provided by RNS The company news service from the London Stock Exchange

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