£20m Investment in e-Commerce & Cash Placing

Sports Internet Group PLC
8 February 2000

                                 
                     SPORTS INTERNET GROUP PLC
                        ('Sports Internet')

           £20 MILLION INVESTMENT IN E-COMMERCE VENTURE
                                 
                CASH PLACING TO RAISE £9.7 MILLION

Sports  Internet,  Europe's  leading  integrated  Internet  sports
content,  statistics and betting group, announces that  it  is  to
invest  in  Sports-etail Limited ('Sports-etail'), a  wholly-owned
subsidiary  of  Hay & Robertson plc ('Hay & Robertson').   Sports-
etail is an e-commerce platform for the official merchandise of  a
number  of  leading sporting authorities, including  the  Football
Association and the English Cricket Board.

Sports  Internet  is  pleased  to announce  that  it  has  reached
agreement with Hay & Robertson, the branded sports and leisurewear
group,  to  invest  in Sports-etail, Hay & Robertson's  e-commerce
division.  Under the terms of the agreement, Sports Internet  will
acquire   a   49   per   cent.  interest  in  Sports-etail   ('the
Acquisition') in return for £6 million in cash and loan notes  and
1,830,065  new  ordinary  shares in Sports Internet,  representing
5.38 per cent. of Sports Internet's existing issued share capital,
which  will  be issued to Hay & Robertson at a price of  765p  per
share.   Hay & Robertson have agreed to retain all shares received
in  Sports Internet for a period of six months and thereafter have
the  option to sell up to 50 per cent. of their holding within the
following six months, after which no sales restrictions apply.

Of  the  £6  million in cash and loan notes being paid  by  Sports
Internet, up to £4 million will be applied to subscribe for Hay  &
Robertson preference shares or loan notes ('the Subscription')  to
provide  additional  working capital for Hay &  Robertson  and  £2
million  will  be  specifically  devoted  to  Sports-etail.    The
repayment terms of the Hay & Robertson preference shares and  loan
notes and Sports Internet loan notes are such that the total  cash
requirement  for  the  Acquisition and the Subscription  will  not
exceed £6 million in aggregate.

The  transaction is subject to approval of an ordinary  resolution
by  Hay  & Robertson's shareholders.  Irrevocable undertakings  to
approve  the  transaction  have been  given  by  Hay  &  Robertson
shareholders,  representing approximately 62.3 per  cent.  of  its
share  capital.  Lance Yates, Chief Executive of Hay &  Robertson,
will also be invited to join the Board of Sports Internet as a non-
executive director.

Following  previously  announced  agreements  with  the   Football
Association and the English Cricket Board, Sports-etail will, over
the  coming  months, open the 'Official England  On-line  Football
Store'  and  the  'Official England On-line Cricket  Store'.  With
agreements  with such well-known sporting associations already  in
place,  and  now armed with Sports Internet's technical  expertise
and  infrastructure,  Sports-etail has the  platform  to  build  a
leading e-commerce business, specialising in the on-line retailing
of sporting goods and services.

Sports Internet is also raising approximately £9.7 million by  way
of  a  cash  placing with institutional investors ('the Placing').
WestLB  Panmure  Limited  will be placing 1,336,660  new  ordinary
shares  of  5p each in Sports Internet, representing approximately
3.9  per  cent of Sports Internet's existing issued share capital,
at  a  price  of  725p per share.  In addition  to  the  immediate
funding  requirement  for  the  investment  in  Sports-etail,  the
proceeds of the Placing will be used to provide additional working
capital   and   fund  Sports  Internet's  ongoing  marketing   and
development requirements.  The Placing will not be conditional  on
the completion of the agreement with Hay & Robertson.

Jeremy Fenn, Chief Executive of Sports Internet, commented:

'Investing  in a new on-line sports merchandising operation  is  a
key  element of Sports Internet's strategy.  The Group already has
a  significant  e-commerce capability, having built and  developed
the official on-line merchandising stores for the 20 Football Club
websites  it  currently manages.  The combination of  the  Group's
Internet  platform  with  the market leading  skills  that  Hay  &
Robertson  have  developed  in branded merchandise  will  position
Sports-etail as a major player in the sports e-commerce arena.'

Lance Yates, Chief Executive of Hay & Robertson, added:

'We are delighted to have reached this important agreement.  I  am
convinced   that  the  strength  of  Hay  &  Robertson's   product
development, sourcing and marketing skills, complemented by Sports
Internet's expertise already established within the world  of  the
Internet and e-commerce, will provide the foundations to  build  a
substantial sports e-tailing on-line business.'

                                                   8 February 2000

Enquiries:

Sports Internet Group plc
Jeremy Fenn, Chief Executive            Tel: [phone]

College Hill                            Tel: [phone]
Nicola Weiner
Archie Berens

WestLB Panmure Limited                  Tel: [phone]
Tim Linacre

Application  will  be made to the London Stock  Exchange  for  the
1,336,660 new ordinary shares to be issued pursuant to the Placing
('the Placing Shares') and the 1,830,065 new ordinary shares to be
issued as vendor consideration ('the Vendor Consideration Shares')
to  be  admitted to trading on the Alternative Investment  Market.
It  is  expected that dealings will commence in the Placing Shares
on  AIM  on  14 February 2000.  It is expected that dealings  will
commence  in the Vendor Consideration Shares following  completion
of  the agreement with Hay & Robertson.  These new ordinary shares
will  rank  pari passu in all respects with the existing  ordinary
shares of Sports Internet.