First Interactive TV Trial

Sportech PLC
14 May 2003


Sportech confirms successful testing of Interactive 'I'm A Celebrity Get Me Out
                                of Here' TV Game

Sportech PLC owner of Littlewoods Gaming, the UK's leading home gaming company,
is pleased to confirm the successful testing of its first ITV programme-linked
interactive TV game.

Costing 50p per session of play, the game was made available to ITV's
interactive viewing audience, alongside week two of the popular second series of
'I'm a Celebrity Get Me Out Of Here'. The game, 'Celebrity Temper Tantrums'
strongly reflected the programme's branding and style.

Colin McGill, Managing Director, Sportech PLC, said:

'The high profile second series of 'I'm a Celebrity Get Me Out of Here' provided
an ideal opportunity to test this new entertainment concept with viewers and we
are pleased with the results. This essential testing brings us one step closer
to launching a developed portfolio of interactive gaming opportunities with ITV
later this year.'

                                    - ends -



Enquiries:

Suzanne Judge, Corporate Communication, Sportech PLC            0151 288 3059
Charlotte Kirkham / Charles Reynolds

Bell Pottinger Financial                                        020 7861 3878



Photography:

Photography from 'I'm A celebrity Get Me Out Of Here' is available from Bell
Pottinger Financial.



About Celebrity Temper Tantrums:

The aim of the game was to keep the virtual celebrities' tantrums at bay as they
began to miss their creature comforts in the rainforest. When they began to
crave love, drink, food or comfort, the player had to give them what they wanted
as quickly as possible before they had a strop.

Points are awarded for every item given to a celebrity in time - whether that's
a bottle of wine, a chocolate bar or some loo roll. Keep them waiting, the more
and more worked up they'll get, eventually leading to them walking off to bed
and game over.

Game play costs 50p per session. High scoring entries are invited to enter the
daily prize draw competition to win a DVD player, at a cost of a 25p per entry/
call.

About Sportech:

Sportech PLC provides a variety of betting and gaming opportunities to customers
through Littlewoods Gaming, its wholly owned portfolio of betting and gaming
brands. Sportech is developing its business through the utilisation of new
channels of distribution to bring more games to more players in the home,
capitalising on the strength of the Littlewoods brand, namely its association
with the values of trust and integrity.

On 5 March 2002, Sportech PLC and ITV announced a strategic partnership whereby
Littlewoods Gaming will provide interactive betting and gaming services linked
to ITV programming. The two companies are developing betting and gaming concepts
to enhance entertainment for viewers to ITV's channels across all analogue and
digital platforms. Celebrity Temper Tantrums was tested ahead of full
commencement of the ITV/Littlewoods Gaming agreement.


                      This information is provided by RNS
            The company news service from the London Stock Exchange