Director/PDMR Shareholding

Smurfit Kappa Group PLC
28 November 2007


                                  SCHEDULE 11

    Notification of Transactions of Directors/Persons Discharging Managerial
                      Responsibility and Connected Persons


All relevant boxes should be completed in block capital letters

  1   Name of the Issuer              2   State whether the notification relates
                                          to:

      Smurfit Kappa Group plc             (i) a transaction notified in
                                          accordance with Market Abuse Rules;

                                          (ii) a disclosure made in accordance
                                          with section 53 (as extended by
                                          section 64 of the Companies Act 1990)
                                          or entered into the issuer's register
                                          in accordance with section 59 of the
                                          Companies Act 1990; or (iii) both (i)
                                          and (ii).

                                          (iii)

  3   Name of person discharging      4   State whether notification relates to
      managerial responsibilities/        a person connected with a person
      director                            discharging managerial
                                          responsibilities/director named in 3
                                          and identify the connected person.

      Gary McGann                         Relates to person named in 3

  5   Indicate whether the            6   Description of shares (including
      notification is in respect of       class) debentures or derivatives or
      a holding of the person             financial instruments relating to
      referred to in 3 or 4 above         shares
      or in respect of a
      non-beneficial interest

      Notification in respect of          Ordinary shares
      Mr. McGann

  7   Name or registered              8   State the nature of the transaction
      shareholder(s) and, if more
      than one, member of shares
      held by each of them

      N/A                                 Acquisition of Ordinary Shares

  9   Number of shares, debentures   10   Percentage of issued class acquired
      or financial instruments            (treasury shares of that class should
      relating to shares acquired         not be taken into account when
                                          calculating percentage)

                            8,970         N/A

 11   Number of shares, debentures   12   Percentage of issued class disposed
      or financial instruments            (treasury shares of that class should
      relating to shares disposed         not be taken into account when
                                          calculating percentage)

      N/A                                 N/A

 13   Price per share or value of    14   Date and place of transaction
      transaction

                           €10.97         28 November 2007; Dublin

 15   Total holding following        16   Date issuer informed of transaction
      notification and total
      percentage holding following
      notification (any treasury
      shares should not be taken
      into account when calculating
      percentage)

      231,697 Ordinary Shares             28 November 2007
                             0.11%



If a person discharging managerial responsibilities has been granted options by
the issuer, complete the following boxes:

 17   Date of grant                          18   Period during which or date on
                                                  which it can be exercised

      N/A                                         N/A

 19   Total amount paid (if any) for grant   20   Description of shares or
      of the option                               debentures involved (class and
                                                  number)

      N/A                                         N/A

 21   Exercise price (if fixed at time of    22   Total number of shares or
      grant) or indication that the price         debentures over which options
      is to be fixed at the time of               are held following
      exercise                                    notification

      N/A                                         N/A

 23   Any additional information             24   Name of contact and telephone
                                                  number for queries

      N/A                                         Michael O'Riordan
                                                  [phone]





Name and signature of authorised officer of issuer responsible for making
notification

Jim Fitzharris

Date of notification: 28 November 2007



Notes: This form is intended for use by an issuer to make a RIS notification
required by (the Market Abuse Rules(1) and) section 53 (as extended by section
64 of the Companies Act 1990) or entered into the issuer's register in
accordance with section 59 of the Companies Act 1990.


(1)      An issuer making a notification in respect of a transaction relating to
the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.


(2)      An issuer making a notification in respect of a derivative relating to
the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14,16,23 and 24.


(3)      An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete boxes 1
to 3 and 17 to 24


(4)      An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



                                  SCHEDULE 11

    Notification of Transactions of Directors/Persons Discharging Managerial
                      Responsibility and Connected Persons


All relevant boxes should be completed in block capital letters

  1   Name of the Issuer              2   State whether the notification relates
                                          to:

      Smurfit Kappa Group plc             (i) a transaction notified in
                                          accordance with Market Abuse Rules;
                                          (ii) a disclosure made in accordance
                                          with section 53 (as extended by
                                          section 64 of the Companies Act 1990)
                                          or entered into the issuer's register
                                          in accordance with section 59 of the
                                          Companies Act 1990; or (iii) both (i)
                                          and (ii).

                                          (iii)

  3   Name of person discharging      4   State whether notification relates to
      managerial responsibilities/        a person connected with a person
      director                            discharging managerial
                                          responsibilities/director named in 3
                                          and identify the connected person.

      Tony Smurfit                        Relates to person named in 3

  5   Indicate whether the            6   Description of shares (including
      notification is in respect of       class) debentures or derivatives or
      a holding of the person             financial instruments relating to
      referred to in 3 or 4 above         shares
      or in respect of a
      non-beneficial interest

      Notification in respect of          Ordinary shares
      Mr. Smurfit

  7   Name or registered              8   State the nature of the transaction
      shareholder(s) and, if more
      than one, member of shares
      held by each of them

      N/A                                 Acquisition of Ordinary Shares

  9   Number of shares, debentures   10   Percentage of issued class acquired
      or financial instruments            (treasury shares of that class should
      relating to shares acquired         not be taken into account when
                                          calculating percentage)

                            9,000         N/A

 11   Number of shares, debentures   12   Percentage of issued class disposed
      or financial instruments            (treasury shares of that class should
      relating to shares disposed         not be taken into account when
                                          calculating percentage)

      N/A                                 N/A

 13   Price per share or value of    14   Date and place of transaction
      transaction

                           €10.98         28 November 2007; Dublin

 15   Total holding following        16   Date issuer informed of transaction
      notification and total
      percentage holding following
      notification (any treasury
      shares should not be taken
      into account when calculating
      percentage)

      460,515 Ordinary Shares             28 November 2007
                             0.21%


If a person discharging managerial responsibilities has been granted options by
the issuer, complete the following boxes:

 17   Date of grant                          18   Period during which or date on
                                                  which it can be exercised

      N/A                                         N/A

 19   Total amount paid (if any) for grant   20   Description of shares or
      of the option                               debentures involved (class and
                                                  number)

      N/A                                         N/A

 21   Exercise price (if fixed at time of    22   Total number of shares or
      grant) or indication that the price         debentures over which options
      is to be fixed at the time of               are held following
      exercise                                    notification

      N/A                                         N/A

 23   Any additional information             24   Name of contact and telephone
                                                  number for queries

      N/A                                         Michael O'Riordan
                                                  [phone]





Name and signature of authorised officer of issuer responsible for making
notification

Jim Fitzharris

Date of notification: 28 November 2007



Notes: This form is intended for use by an issuer to make a RIS notification
required by (the Market Abuse Rules(2) and) section 53 (as extended by section
64 of the Companies Act 1990) or entered into the issuer's register in
accordance with section 59 of the Companies Act 1990.


(5)      An issuer making a notification in respect of a transaction relating to
the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.


(6)      An issuer making a notification in respect of a derivative relating to
the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14,16,23 and 24.


(7)      An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete boxes 1
to 3 and 17 to 24


(8)      An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



--------------------------

(1) Please note that the requirement to make a notification under the Market
Abuse Rules does not apply until 1 October 2005. Schedule 11 may be subject to
amendment prior to 1 October 2005 to bring it in line with IFSRA's 'Notification
of Transactions of Directors/Persons Discharging Managerial Responsibility and
Connected Persons' under the Market Abuse Disclosure Rules.


(2) Please note that the requirement to make a notification under the Market
Abuse Rules does not apply until 1 October 2005. Schedule 11 may be subject to
amendment prior to 1 October 2005 to bring it in line with IFSRA's 'Notification
of Transactions of Directors/Persons Discharging Managerial Responsibility and
Connected Persons' under the Market Abuse Disclosure Rules.




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