Re Agreement

TV Commerce Holdings PLC
24 February 2005

Thursday 24th February 2005
7.00am

      TV Commerce and Cellcast Interactive form Channel Sharing Agreement

TV Commerce Holdings plc ('TVC') the TV, Telephony Entertainment Content and
Broadcasting Services Company is pleased to announce that it has entered into an
agreement with Cellcast Interactive whereby TV Commerce will allow Cellcast to
broadcast on Sky channel 694 from midnight until 5am and Cellcast will allow TV
Commerce to broadcast on Channel 235 from 9am to 1pm

The agreement will start on Monday 28th February 2005 and will run for an
initial six month period. It means TVC will be running its popular Your Destiny
TV format -  which allows callers to interact live using premium rate telephony
with leading psychics, card readers and mediums on Sky channel 235, while
Cellcast will be running Grab a Grand, an interactive quiz show allowing callers
to win large cash prizes, on Sky channel 694 from midnight to 5am.

Commenting on the agreement, CEO of TVC Vince Stanzione said: 'We are delighted
to have formed this agreement which will instantly increase our day time viewers
by broadcasting on an additional Sky channel at no extra cost.'

Andrew Wilson, CEO of Cellcast Said: 'Cellcast already has the widest
distribution of content in the entertainment genre on the Sky platform, this
agreement now gives us access to an extra slot in the specialist section which
will attract new viewers to our popular formats.'

Contact:

Vince Stanzione, CEO, TV Commerce:  020 8484 0815
[e-mail]


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