Psychic TV expands to the US

TV Commerce Holdings PLC 07 November 2005 TV Commerce Holdings plc 'TV Commerce' or the 'Company' Launch of Your Destiny USA and Telephony Services in USA TV Commerce (TVC), the AIM listed media and entertainment company, is pleased to announce it has successfully launched Your Destiny Psychic Television in the USA. Initially, four 30-minute shows have been produced and are being aired throughout the USA on National Cable, on channels including Inspirational Network, Oxygen and Country Music Television, which alone reaches 67.7 million subscribers. The programs will also be aired on 24 major local channels covering New York, New York; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan; Chicago, Illinois; Houston, Texas; and Tampa, Florida. The shows were produced at the Company's UK studios. They are hosted by Yasmin Khan and Jemma Buckley and feature well known British psychic and medium Melayn Stone. It is intended that revenues will be generated via psychic readings sold to viewers on screen and paid for via credit card or premium rate SMS text services. American viewer's call a freephone number which is then transferred to the UK were a live operator will take details and arrange for a UK based psychic to give a reading based on the amount of time purchased. The telephony technology platform has been provided by our existing UK partner Stream Group and the service is available 24 hours a day LIVE 85588 Simultaneously with the television launch the Company is also pleased to announce its entry into American premium rate text market, initially with the psychic chat format. With immediate effect, cellphone users on Cingular (including AT&T), Verizon, T-Mobile, Nextel and Boost can send a text message to a psychic and receive an answer from a live psychic 24 hours a day without using cable TV. Based on our UK traffic and market analysis the company would expect at least 50,000 new messages per month to be generated. Setting up a USA premium text service has been a complex procedure and has taken over 6 months, and TV Commerce's partners Requestec have successfully overcome many barriers. Starting other services such as text dating in the USA will not require us to devote the same amount of time and resources again. TV Commerce already owns 85588 short code in the UK and now owning the 85588 short code in the USA means the company can seamlessly promote the same text code. Commenting on the USA launch Vince Stanzione CEO stated, 'We view the USA as a very important market and our British Psychic Television offering will be well received and pave the way to future expansion in the USA and outside of the UK. Whilst the UK has been a good testing ground we have some amazing opportunities to use our skills gained in both television and telephony in less developed markets.' For further information, please contact: TV Commerce plc Vince Stanzione Tel: +44 (0) 1908 330 747 First City Financial Ltd Allan Piper Tel: +44 (0) 20 7436 7486 +44 (0) 7736 064 982 This information is provided by RNS The company news service from the London Stock Exchange
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