Update RE Branding

RNS Number : 5196I

Severfield PLC

02 June 2014

 



Severfield plc

("Severfield" or the "Group")

Update re: branding review

Severfield, the market-leading structural steel group, announces that further to the General Meeting to approve the change of name to Severfield plc, the Company has today formally re-branded and launched its new company website at www.severfield.com.

As part of the Group's comprehensive strategic and operational review, Severfield's management initiated a full re-branding programme which included the previously announced change of name and development of a new company website. The re-branding programme encompasses all of the Group's main operating divisions with the aim of improving internal and external marketing and communications and simplifying Severfield's branding and naming structure.

Ian Lawson, Chief Executive Officer, said:

"Today's brand and company website launch is a major step forward for Severfield forming an integral part of the Group's overall operation review. Following important feedback from our major stakeholders and customers we understand that in this competitive market it is key to have a single, focused brand and management is delighted to have achieved this."

-Ends-

Severfield plc	Ian Lawson Chief Executive Officer	01845 577896
	Alan Dunsmore Finance Director	01845 577896
Jefferies International Limited	Simon Hardy	020 7029 8000
	Harry Nicholas	020 7029 8000
Bell Pottinger	David Rydell	020 7861 3886
	Guy Scarborough	020 7861 3870
	Will Bland	020 7861 3139

 

END

 

 

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