SiS becomes Official Partner of Manchester United

RNS Number : 1806C
Science in Sport PLC
18 January 2018
 

For immediate release

                                                            18 January 2018

 

 

 

SCIENCE IN SPORT PLC

("SiS" or the "Company")

 

Science in Sport becomes Official Sports Nutrition Partner of Manchester United Football Club

 

Science in Sport plc (AIM: SIS), a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts, today announces that it has become Official Sports Nutrition Partner of the world's most popular football club, Manchester United.

 

The agreement runs from January 2018 to end of May 2021 and gives Science in Sport exclusive sports nutrition marketing rights for Europe.

 

Manchester United have 90 million European followers and the world's most popular football website in www.manutd.com with over 5.8m unique visitors per month, 25% more than the next most popular club. Through the partnership SiS will benefit from extensive brand and digital marketing rights to help drive brand awareness, initially targeting the two million UK Football participants playing once a week and using sports nutrition.

 

SiS will provide a dedicated performance nutritionist to the club to advise on nutritional strategies, along with the installation of a Fuel Station within the AON Training Complex, where the players and staff will have access to SiS products on a daily basis. Nutrition plans will be tailored for each individual squad member and will include a wide range of SiS products, including the Company's patented GO Isotonic Energy Gels and newly launched REGO Rapid Recovery Plus to aid recovery after exercise.

 

This partnership builds on the existing relationships the business has with over 40 English and Scottish League clubs, including nine English Premier League clubs.

 

Stephen Moon, CEO for SiS, commented:

 

"Football is a major growth opportunity for Science in Sport and this partnership will provide a substantial platform for our marketing efforts in the sport, by interacting with almost 90 million Manchester United fans across Europe. We are proud to be in partnership with the world's most popular football club. It is testament to the quality of our science and innovation, product superiority and our best in class banned substance testing."

 

For further information:

 

 

Science in Sport PLC

 

+44 (0) 20 7400 3700

 

Stephen Moon, CEO

 

 

Elizabeth Lake, Finance Director

 

 

 

Cenkos Securities - NOMAD and Broker

 

 

+44 (0) 20 7397 8900

 

Bobbie Hilliam

 

 

 

 

 

 

 

         

Notes for editors

 

About Science in Sport plc

 

Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2016 Rio Olympics, 34 medal-winning athletes or teams used SiS products (compared with 24 in 2012).

 

The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; SiS REGO, including protein-based recovery powders and bars; SiS Protein, products specifically designed to contribute to athletes' lean muscle mass growth and maintenance; SiS supplements, comprising BCAA Perform, Creatine, Beta Alanine, L Glutamine and SiS Immune. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.

 

SiS is currently the official sports nutrition supplier to professional cycling teams Team SKY along with national associations British Cycling, Cycling Australia, USA Cycling, USA Triathlon and British Triathlon. In addition, Olympians Sir Chris Hoy MBE, and Mark Cavendish MBE are Brand Ambassadors.

 

SiS was founded in 1992 and is headquartered in Hatton Garden, London. Its manufacturing facility is in Nelson, Lancashire.

 

SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.

 

For further information, please visit www.scienceinsport.com

 

 


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