Quarto Group Inc
5 June 2000
Quarto Establishes Subsidiary to Sell Content to Internet Sites
Quarto, the London-based international book publisher, has set up a
subsidiary, iQu-digital.com. The company will license material from
Quarto's significant backlist, which comprises some 5,000 books and
three million images, to Internet sites and portals.
iQu-digital.com has developed a system to identify and target
Internet enterprises around the world with an interest in
developing the content of their sites. As a predominantly remote
sales-only operation, iQu-digital.com has no establishment or
production costs, relatively small overheads, and hence minimal
risk.
iQu-digital.com will mirror Quarto's traditional publishing
activities: Quarto will retain ownership of all licensed text and
images, and licences will be for a limited period, usually three
years, and for Internet activity only. iQu-digital.com and Quarto
will work in tandem, licensing the same data at the same time, to
different companies in different markets.
iQu-digital.com has recently signed its first agreements, worth
US$145,000 over three years. These are to provide content to
Ewines, for its www.wineplanet.com.au website, and to the
international Internet portal devoted to wines, Winepros Limited,
for its winebuyer.com and winepros.com.au websites.
According to Isobell King, Managing Director of Ewines, the company
was using Quarto material because of the 'breadth and quality of
information provided'. Similarly, Sally Evans, Managing Director of
Winepros, said that the decision to acquire content from Quarto was
'based on the high quality of the contributors, editors and
publishers involved' with the company.
Laurence Orbach, chairman and chief executive of Quarto, said:
'Quarto is very different from nearly all other publishers in that
we own the content of our books. We already sell licences to our
books to 'traditional' publishers, so branching out by selling
existing intellectual property to new media companies is a natural
extension of our business. Internet licensing through iQu-
digital.com provides us with a new and exciting market.'
Enquiries:
The Quarto Group, Inc.
Terry Hancock (Chief Operating Officer) 020-7700 9000
Mick Mousley (Finance Director)
Bankside Consultants Limited
Charles Ponsonby 020-7220 7477
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