Scrip Dividend

Prudential PLC
23 August 2006

Date: 23 August 2006

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential plc announces that the reference price for the fully paid extra
shares to be issued to shareholders who elect to receive the scrip dividend
alternative for the 2006 interim dividend is 577pence per share.

The reference price is calculated as the average of the middle market quotations
for the Company's shares as derived from the Daily Official List of the London
Stock Exchange for the five business days, which commenced on 16 August 2006.

Further details of the scrip dividend alternative will be mailed to shareholders
in mid September 2006.


Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America.


Name of contact & telephone numbers for queries:

Group Secretarial

Penny Follows 020 7548 3821

Jennie Webb 020 7548 2027



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